40 | SEPTEMBER 2020
Business
Read online at www.proinstaller.co.uk
IN 2020, INSIGHT IS MORE
IMPORTANT THAN EVER
Jade Greenhow, Operations Director at Insight Data, explains why the uncertainties that coronavirus
brings have made accurate, up-to-date market intelligence more important than ever before.
At Insight Data, we’ve often
talked about how much the
fenestration landscape has
changed in recent years. Businesses
have collapsed. Mergers,
acquisitions and consolidations
have all become much more
common.
But none of us could’ve anticipated
the scale of the shift
that 2020, and the coronavirus
pandemic, would bring.
At the time of writing, the
general feeling in our industry
seems quite positive. We’ve come
back after lockdown and found
that demand for glazing products
hasn’t evaporated – in fact,
it’s thriving, with many Insight
customers reporting that they’re
having record weeks for leads
and sales.
However, we’re certainly not
out of the woods yet. Economists
and policy-makers are still predicting
the pandemic will cause
severe economic fallout throughout
the second half of 2020, and,
unfortunately, that means we’re
likely to see further disruption in
our industry.
One key moment will come in
October, when the government’s
multibillion-pound Job Retention
Scheme comes to an end. At
that stage, we’ll see whether the
market has recovered to a point
where Britain’s glazing businesses
can do without it, or whether
it’ll lead some companies to
collapse.
One thing we know for sure is
that, during this incredibly challenging
and unpredictable period,
insight will be more important
than ever – and that’s why we’ve
seen a surge of interest in what
we, and our comprehensive sales
and marketing platform, Salestracker
can provide.
Unparalleled insight,
available 24/7
Salestracker is Insight Data’s
groundbreaking online portal,
which combines a comprehensive
prospect database with a powerful
CRM system and an integrated
email marketing platform
– STEM.
Salestracker brings together
live data for over 60,000 potential
customers, including contact
details and business information
such as key decision makers, suppliers,
output and credit ratings.
Whether it’s architects, housebuilders,
main contractors, local
builders or fellow professionals
from the fenestration industry,
Salestracker allows you to target
the right prospective customer
for your business.
At the heart of Salestracker
is what we call ‘real-time data’
– hugely valuable information
on Britain’s glazing businesses
that we put through an in-depth
seven-stage verification process
to ensure its accuracy.
Insight Data’s team of expert
in-house researchers make over
20,000 calls per month to gather
and update the records we hold,
and through a direct feed with a
leading credit reference agency,
we’re able to check companies’
finances, and identify companies
that have gone bust, moved location
or changed directors.
‘
we’ve seen a
surge of interest
in what we, and
our comprehensive
sales and
marketing platform,
Salestracker
can provide
’
This means our 700+ users,
including major systems companies,
fabricators, component
suppliers and manufacturers,
always have access to the most
up-to-date data and market intelligence.
What’s more, Salestracker is
instantly accessible, 24 hours a
day, seven days a week. Compatible
with PCs, laptops, tablets or
mobiles, it’s at your fingertips,
wherever you are.
The difference between
surviving and thriving
But that’s not all. With Salestracker,
you can combine all
that insight with powerful, user-friendly
email marketing.
STEM is the industry’s first and
only dedicated email marketing
platform, harnessing the power
of Salestracker’s unrivalled prospect
data.
Now, customers create a list of
contacts from our database, then
design and build dynamic email
campaigns in HTML or using an
intuitive drag-and-drop design
suite.
Once it’s sent, STEM will effectively
track any responses, leads
or enquiries using an in-built
landing page, and transferring
them to the Salestracker CRM,
ready to be followed up by your
sales team.
In the uncertain months ahead,
in other words, Salestracker could
be the difference just surviving
and thriving in 2020 and beyond
– letting you keep on top of
changes in the industry, identify
liabilities, zero in on new, lucrative
customers, and even expand
into new sectors entirely to help
your business grow.
For more information contact
Insight Data on 01934
808293 or via email at hello@
insightdata.co.uk.