4 | SEPTEMBER 2020
News
Read online at www.proinstaller.co.uk
ROOFING AND ROOFLINE,
THE WINNING FORMULA
Freefoam Building Products has announced the launch of
a new video. Working with award winning roofing company
J R Roofing the short film highlights the benefits of fitting
Freefoam roofline products alongside roof systems.
Filmed on location in
Blackpool, with Josh Morrison
and his team completing the
replacement roof on an attractive
Edwardian end of terrace
property in a rural location. Josh
explains how offering roofline as
part of a roofing contract brings
extra revenue and increased customer
satisfaction.
Freefoam has increasingly
seen roofing companies join the
Registered Installer Scheme and
wanted to illustrate how the PVC
product range complimented the
range and services offered by
roofing companies. J R Roofing
was the obvious choice for
this film. Having recently been
awarded the prestigious Which
Trusted trader accreditation Josh
has been in the roofing business
since he was 14.
Whilst roofline replacement,
namely fascia, soffit and gutter,
has been seen as a niche of the
home improvement sector, often
installed by roofline specialists
or as part of general PVC home
improvements like windows
and doors, other trades are now
seeing the opportunities it can
bring.
JR Roofing has always offered
roofline as part of our
general roofing package. Josh
worked closely with a joiner
when he first started roofing
and was taught how to fit
roofline. He explained: “It’s
allowed us to offer our customers
the full range of services
and certainly puts us ahead of
our competitors. We often do
a roof survey and see that the
fascia or guttering also needs
replacing. It’s much more cost
effective for our customers
to have all elements replaced
at once and makes sure their
home is fully weatherproof
and low maintenance for many
years to come.”
The Registered Installer Scheme
is part of Freefoam’s comprehensive
support package for all home
improvement companies. Support
on offer goes beyond great products
and guarantees to help customers
grow, with a comprehensive
range of marketing packages,
Point of Sale, consumer focused
brochures and samples to help
installers sell more and build their
own brands. Freefoam registered
installers also benefit from consumer-facing
websites myfascia.
co.uk and mycladding.com which
generate quality pre-qualified
leads send direct to the network
of registered installers.
Louise Sanderson, Freefoam UK
Marketing Manager summarised:
“Our product range is suitable for
all sections of the home improvement
market. It’s great to be
working with companies like JR
Roofing who are capitalising on
the benefits roofline can bring.
With a huge potential audience
on social media we find short,
punchy testimonial style videos
like this work well for us, attracting
new enquiries and building
brand awareness.”
You can view the video at:
https://www.youtube.com/
watch?v=DG6b2uuQYqY
BUSINESS CONTINUITY FACES ‘FRESH
CHALLENGES’ AMID LOCAL LOCKDOWNS
With a rising number
of cities facing the prospect
of a second more localised
coronavirus lockdown, UK
companies must overcome
‘fresh challenges’ in managing
their business continuity,
says leading health
and safety expert Bureau
Veritas.
It comes as large swathes
of Northern England
including Preston, Greater
Manchester and Bradford
were put under new restrictions
by the government in
August to try to curb the
spread of coronavirus.
Basilio Vieira, Lead
Auditor for Bureau Veritas
Certification, said: “Firms
still need to be prepared
for the ongoing possibility
that they might have to
close again at a moment’s
notice or alter their operations
drastically for an indeterminate
period of time.
The ‘new normal’ is that
coronavirus remains a risk
to employees health and
requires many employers
to proceed with extreme
caution.
“Essentially, guidelines,
restrictions and best
practices will continue to
evolve daily for the foreseeable
future, and as with the
threat of a local lockdown,
this presents fresh challenges
in terms of business
continuity and disaster
planning. Our advice, first
and foremost to businesses,
is to have regular communication
with the health
agency in your local area to
glean the risk of a potential
local lockdown to enable
better planning and safety
precautions.”
According to Bureau
Veritas, other key areas
to consider for business
continuity procedures
include taking a cautious
approach to making long
term commitments, as well
as anticipating a more nuanced
disruption to supply
chains.
Basilio adds: “Whether
it’s re-stocking perishable
items or signing new vendor
supply contracts, we’ve
seen that taking a more
short term and nimble
approach is key to business
continuity. What’s more, if
your firm is operating in
an area with low coronavirus
cases, it’s important
to factor in the impact that
international, national, regional
and local lockdowns
may have on your supply
chains and carry out a full
impact analysis.
“In light of this, it’s clear
that business continuity remains
a top priority as we
continue to navigate these
uncertain times. Indeed,
following best practice
in this area will not only
ensure firms are adequately
prepared to deal with
worse-case scenarios and
protect the future of their
business but, ultimately,
could help to save lives.”
As part of its commitment
to helping businesses navigate
the coronavirus pandemic,
Bureau Veritas hosted
a webinar on business
continuity, hosted by Basilio
Vieira which you can now
download for free. The
webinar covered current
key concepts of business
continuity, business impact
analysis and implementing
management systems.
To access the full
recording visit: https://
www.bureauveritas.co.uk/
webinars.