20 | SEPTEMBER 2020
Installer Support
“TO STAND STILL IN MARKETING IS TO GO BACKWARDS”
Having invested considerably
in marketing since the start of
the COVID-19 pandemic to help
support Installer Partners, Endurance
Doors has now launched a
new generation website platform,
that’s designed to bring in more
homeowner leads than ever
before, along with a new trade
portal.
Scott Foster, Head of Group
Sales and Marketing commented:
“To stand still in marketing
in my view is to go backwards
and we’re now investing more
than ever before in our brand
deliverables, as it drives more
sales for us and our Installer
partners.”
The new website at https://
endurancedoors.co.uk has been
developed with digital marketing
partners, ICAAL, and from
an SEO perspective this new
platform appears in the top five
organic rankings for Google
for over fifty search terms and
number one for fourteen of them.
The new functionality of the site
should also improve these statistics
further.
The Quick Quote function has
been an important new feature,
designed to help consumers
through the process of designing
a door and getting an estimated
price in just three easy steps.
In Quick Quote there are the
options of sidelights, toplights
and even double (French) doors,
twelve of the most popular door
designs and finally a Postcode
request, which goes out to local
Installer Partners.
Several case studies have also
been added to the home page,
which is a note of re-assurance
to consumers that an Endurance
door is the best investment for
their home.
www.endurancedoors.co.uk
Quickslide Mechanical VS
Passes Gruelling PAS24 Test
Quickslide’s new Legacy
VS window, in its mechanically
jointed form, has
passed a series of gruelling
test procedures to achieve
a pass for the PAS24:2016
security performance standard.
Quickslide’s Quality Manager
Julian Fielden said:
“Our goal was not simply
to pass the very rigorous
PAS24 test procedures,
but to ensure that we can
manufacture every frame to
this standard. The manual
test includes attacking
the window with various
tools to try and displace
the beading with an aim of
removing the glass to gain
entry. The mechanical tests
are done by attaching various
brackets to the window
and then a force of up to
3kN is applied in different
position to try and dislodge
the sashes from the frames.
And obviously we passed
all of these and the other
tests.”
Key aesthetic features
include the authentic ovolo
shape to the frame, bead,
sash and cill with a wide
range of detail customisations
including Georgian
bars, run through sash
horns and external weather
bars. This attention to detail
extends to a deep bottom
rail and flush gaskets
that emulate traditional
glazing, all of which have
been researched to ensure
authenticity.
A number of engineering
enhancements were made
to ensure the Quickslide
Legacy window complies
with the PAS24:2016 standard,
including basics such
as additional reinforcement
and longer screws to ensure
secure location in the
reinforcement, in addition
to side extrusion blocks,
sash locators, together
with upgraded locks,
keeps, latch and aluminium
tilt arms, all supplied
by ERA.
www.quickslide.co.uk
Double Benefits With Velux®
Rewards Scheme This Autumn
Installers and builders urged to take advantage
of extra rewards available throughout autumn
with purchases of selected roof windows.
Installers, builders and homeowners
across the UK and Ireland can now benefit
from a rewards boost from August until 31
October 2020, thanks to VELUX®.
The roof window manufacturer introduced
VELUX Rewards in 2015, with the
scheme providing customers with an
opportunity to earn rewards each time
they buy VELUX products, with different
promotions running throughout the year.
However, throughout August, September
and October this year, purchasers
will qualify for £50 rewards on all VELUX
white painted top-hung roof windows and
£30 rewards on all other VELUX white
painted roof windows*.
Customers can claim their VELUX rewards
at a number of top-brand partners,
including Argos, Marks & Spencer, John
Lewis, Adidas and Tesco. All rewards must
be claimed by 13 November 2020.
Richard McArthur, marketing manager
from VELUX said: “After what has been a
difficult few months for installers, builders,
self-builders and homeowners alike, we
are delighted to be able to give something
back with this new offer.
“The builders and installers who recommend
and purchase our products for their
customers really are our brand champions,
working tirelessly to help consumers transform
their homes. We hope this current
rewards boost will demonstrate our appreciation
for the hard work they do.”
To receive rewards from VELUX, upload
your invoice at www.velux.co.uk/rewards
* VELUX white painted burglary resistant roof windows (GGL 70Q) are excluded from this promotion.