36 | SEPTEMBER 2017
Timber vs PVCu
TIMBER FIRM RECONNECTS
WITH ITS ROOTS
The Bereco group has rebranded with an environmental focus.
Since 2003 Bereco has
been supplying perfor-
mance engineered timber
windows and doors to
housebuilders and develop-
ers primarily supplying to
new build homes around
the UK.
In 2010 Bereco Retail was
added to the now Bereco
Group and for the first time
the group started talking
to homeowners as well as
companies.
Kirsty Cox, general man-
ager for Bereco Retail, said:
“With the introduction of
Bereco Retail it brought into
focus for us that the owner
of the home we are supply-
ing windows to is just as
much our customer as the
trade company to which
we sell. It was with this
realisation that we began to
change the way we market
ourselves.
“Reconnecting with our
roots and why the compa-
ny was started has been
the main objective in our
rebrand. We want to be
a brand that people can
connect with and a com-
pany that stands with their
customers in protecting
our planet. Our rebranding
brings this ethos front and
centre.”
Approximately one quar-
ter of CO2 emissions in the
UK reportedly come from
housing, and so in making
timber windows and doors
for UK homes, Bereco
sees a great responsibility
to ensure its products are
both sustainable and energy
efficient.
Kirsty added: “We want
to tell ‘our story,’ who we
are as a business and why
we do what we do and so
We have brought this nature
‘ based
colour pallet back to
the face of our brand ’
to facilitate this we have
refreshed our company
logo and our website now
showcases a new look and
new pages. Our customers
will find more information
than ever before on how
we make our windows and
doors, where the timber
comes from and how we are
counting the carbon impact
of our windows and doors.
Catherine Hadwick, envi-
ronmental project manager,
said: “The idea behind the
logo was really to freshen
up the brand keeping the
modern edge whilst also go-
ing back to our roots. Our
original logo used natural
colouring but over the years
had a few facelifts and lost
its identity a little. We have
brought this nature based
colour pallet back to the
face of our brand to really
showcase our environmental
status.”
Bereco is also now part-
nering with World Land
Trust to help raise funds to
support its vital conserva-
tion work around the world.
The company already only
uses Forest Stewardship
Council (FSC) 100% timber
in the manufacture of its
windows and doors.
www.bereco.co.uk