25
PRO INSTALLER SEPTEMBER 2016
PRO NEWS
@proinstaller1
ABCELL PARTNERS UP FOR GROWTH
One of the largest conservatory roof manufacturers in the UK has introduced Insight Data’s
online marketing system, Salestracker, as part of an ambitious growth strategy.
Abcell, established for over 26
years, supplies a range of specialist products to the trade
including Global conservatory roofs, Guardian™ Warm
Roofs, specialist roof glass
and ancillaries. The business
has worked with Insight Data
on several occasions.
Paul Ford, Managing Director of
Abcell said: “We have great products, fast turnaround and competitive trade prices, but with production targeted at 100 roofs per
week we needed that extra sales
and marketing edge. With Salestracker this is now possible.”
Salestracker provides detailed
information on thousands of
potential trade customers, ranging
from window and conservatory
installers to local builders providing extensions and orangeries. The
system includes detailed product
information and credit and financial data.
The marketing software also
enables users to manage all sales
activity including leads, tasks,
documents and notes.
“With Salestracker we can
target exactly who we want instantly. The detailed intelligence
such as credit and financial information is invaluable and I expect
Salestracker to drive us forward
in the future,” added Paul.
Insight has seven different
methods of updating the database including a research team
making 20,000 calls per month.
All the information is verified
and updated live in real-time
within Salestracker. Subscribers
just log-on and access all the
data they need, whenever they
need it.
Abcell Factory Floor.
For more Information on
Salestracker, call Insight Data
on 01934 808293 or email
[email protected]
PURPLEX BACKS
AWARDS FOR
SECOND YEAR
Construction industry PR
agency Purplex Marketing is
supporting the Construction
Marketing Awards (CMAs) for
the second year running.
The event will be at the Radisson
Blu Portman Hotel on December
1st 2016, and will showcase the
construction industry’s creativity,
innovation and effectiveness in marketing.
Purplex managing director Andrew Scott,
who has acquired, built and sold a number
of companies in the construction industry,
said: “The CMAs is a very well established
event and as an agency that specialises in
the built environment, we are delighted to
lend our support. The 2015 CMAs proved
to be an excellent platform for Purplex and
our clients, and we look forward to another
successful evening.”
Replace failed Georgian wired glazing
with a lighter and tougher alternative
A textured surface, 6mm solid polycarbonate sheet that mimics the
traditional appearance of Georgian wired glass with the modern-day
At the 2015 event, Purplex was a finalist
for three categories including PR Campaign
of the Year, Best Low Budget Campaign and
the highly prestigious Agency of the Year.
Purplex launched in 2004 and is one of
the industry’s largest marketing agencies,
with 50 staff specialising in PR, branding and design, web development, digital
marketing and video. The firm has grown
57% every year since its inception and has
clients across the UK, Europe and North
America.
For more information, call Purplex
on 01934 808132 or visit
www.purplexmarketing.com
• Long lasting: Low maintenance, durable glazing that won’t crack or craze
• Light weight: Weighs only 7.2Kg/m² compared with 6mm
glass at 15.2Kg/m²
• Safe in use: Virtually unbreakable, safer to transport and install
Why not request a sample?
Standard sizes and cut to size available. We can also deliver.
01925 826314
[email protected]
www.birchwoodtrading.co.uk