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SEPTEMBER 2015 PRO INSTALLER
PRO NEWS
www.proinstaller.co.uk
TRADESMEN BEST TO BUILD
A RELATIONSHIP WITH
According to new research released
by IllicitEncounters.com the UK’s largest extra-marital affairs site, women
prefer tradesman over white-collared
workers.
The affairs site surveyed 1800 women, asking them which occupation they would most
like to have a relationship with. Out of 15
occupation fields, tradesmen ranked top with
just over a quarter of the vote.
In second place came ‘Arts and Design’
with 12% of the vote and third place Accountancy & Finance (7%).
Out of the 15 occupation fields Retail (1%),
Hospitality (2%) and those working in the
Public Sector (2%) fared the lowest.
The biggest difference between tradesmen
and the other listed occupations is that their
jobs are the most physically demanding. Per-
haps those in the more mentally demanding jobs are less emotionally available
because their day job demands a higher
level of mental ability - leaving less room
to enjoy this within their personal lives.
Sonia, a 36 year old current member
on the site, said: “Tradesmen are cheeky,
flirty and have great banter. I much prefer
the personality of a plumber or carpenter over some high flying executive who
will only be seeing me to fuel his own
ever-expanding ego. A businessman also
spends all day talking or evaluating things
at work, the last thing they want is to
come home and talk some more. I think
builders are less pretentious and more
genuine in general. I imagine they would
be physically fitter than someone stuck at
their desk all day.”
New Brochure Reflects
Growing Range
Demonstrating Quality
With over 50 years’ experience manufacturing and
installing beautifully handcrafted timber products,
Kirkman Joinery know the
importance of demonstrating the quality of their products to their customers.
It’s not surprising then that
Kirkman wanted to show off
their handy work with the
help of a brand new website
and brochure.
Martin Kirkpatrick, MD of
Kirkman Joinery, said: “Choosing
the right partner to create our
marketing material was easy.
We wanted a company who
could do all the hard work. It’s
not often you find a marketing
agency who knows our industry,
but also is able to design and
write a website and a brochure
as well. That’s why we selected
Purplex.”
Both the new website and the
16 page A4 brochure showcase
Kirkman’s range of joinery and
building services, for both domestic and commercial markets,
across Buckinghamshire.
Sean Scott, Account Manager at
Purplex Marketing, commented:
“Kirkman Joinery now have
two amazing new sales tools.
They are safe in the knowledge
that their new website passes the
Spokesperson for IllicitEncounters.com,
Claire Page, comments: “Tradesmen are
constantly surrounded by men, so when
they are in female company they may
put in more effort. Tradesmen also seek
more traditional qualities in a partner,
someone that is nurturing and affectionate, therefore they need to be more
emotionally attune to attract these sorts
of women.
“Basic instincts play a huge part here
too; we are naturally more attracted to
the rugged handy-man over the meterosexual businessman. Women hardly
fantasize over a skinny man grasping his
suitcase on the way to work; we’re more
likely to daydream over the muscular
hunk fitting our new boiler!”
Full details on the increased
range and innovative options
with Uni-Blinds® integral
blinds for domestic and commercial applications is now
available in a fresh-looking
and expanded Morley Glass &
Glazing commercial brochure.
Kirkman Joinery’s new
website and brochure
‘a powerful own-branded brochure
... beautiful imagery depicting the
quality of their workmanship’
test with Google and its recent
mobile algorithm update, which
now penalises websites that
aren’t mobile friendly, high jumping them above their competitors in search results. And their
sales team now have a powerful
own-branded brochure in-line
with their branding, with beautiful imagery depicting the quality
of their workmanship.”
Many companies in the window
industry are now turning to Purplex for a full-service marketing
approach.
For more information visit
www.purplexmarketing.co.uk
or to see Kirkma