21
PRO INSTALLER SEPTEMBER 2014
PRO NEWS
@proinstaller1
(l-r): Dominic Holland, TAF awards host, Michael Lee, BWF membership
director, Dave Campbell, BWF training and marketing manager, Gordon
Fong of e-Mango, award sponsors.
Bucking the trend of
many trade bodies
which have seen sharp
declines in membership
over recent years, the
British Woodworking
Federation (BWF) has
won the 2014 Trade
Association Forum
Best Practice award for
Membership Success of
the Year.
The award acknowledges
the hard work and dedication the BWF puts into
developing and supporting its membership. BWF
membership had declined in
2010 but stabilised in 2011
following a significant overhaul of the organisation’s
communications, website
and membership application
processes and an investment in improved PR and
marketing.
With the arrival of the
new chief executive, Iain
McIlwee, the BWF refocused
on growth at the start of
2012 and set a plan to bring
in 100 new members a year.
Growth was centred on the
principles of excellent service, clear communications
and fanatical follow-up.
Momentum gathered
throughout 2012 with the
BWF adding 80 new full
members (around 25% higher than any previous year),
and this achievement more
than doubled in 2013 when
BWF welcomed 168 new
members and also achieved
a retention rate of existing
members of 91%.
This year has continued
the upwards trend, with 57
new full members and 10
associates recruited in the
first quarter of 2014.
Iain McIlwee said:
“At the BWF we are passionate about the success
of the woodworking and
joinery manufacturing
industry and recognise
that providing a first class
trade association is key to
our members. The industry
has faced several extremely
challenging years, but the
BWF has been there to support members with practical
business advice, technical,
legal and marketing services
and a strong voice to lobby
for the industry’s future. We
now have an industry trade
body that continues to grow
in size and influence, and
this will bring rewards to all
our members.”
Linda Cavender, manager
of the Trade Association
Forum said:
“BWF’s text book approach led by a relatively
new chief executive ticked
all the right boxes to win
the Membership Success of
the Year Award.”
The award was presented to Michael Lee, BWF
membership director, and
Dave Campbell, marketing
and training manager, at St
George’s Hall in Liverpool
to coincide with the International Festival for Business.
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BWF wins
national award
for membership
growth