2
SEPTEMBER 2013 PRO INSTALLER
PRO NEWS
ISSUE 06
September 2013
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321 450
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www.proinstaller.co.uk
NEW LOOK FOR
ROOFLINE WEBSITE
Freefoam Building
Products announce the
launch of a new version
of its consumer website myrooflinematters.
co.uk.
but, as with many online
projects, constant monitor-
Working with web design
agency Fusion Design the
site has been given a fresh
new look that incorporates
features to make it faster
for users to navigate the site
and easier to find information.
The site has been a great
success since its launch in
2012 with Freefoam seeing
a steady increase in traffic
over the last 12 months
ing of site traffic, key word
performance, visitor search
preferences and feedback
from users has highlighted
areas for modification and
improvement.
The new site features several key areas; ‘The roofline
guide’ explains what roofline
is, the products needed and
the mechanics of how roofline is replaced. ‘The Freefoam solution’ highlights the
benefits of using Freefoam
products including long life
guarantees, colour options
and low lifetime costs.
Louise Sanderson UK Marketing Executive explained,
“Our key aims were to
simplify the customer journey and show how using
myrooflinematters takes the
hassle out of getting a quote
for roofline work. This site
is generating high quality
qualified leads, which result
in business for installers and
sales for stockists.”
For further information
on Freefoam call 01604
591110, email [email protected] or visit www.
freefoam.com
Climate cools the sizzling summer
According to Climate’s managing director Alan Atkinson, the soaring temperatures throughout
June and July sparked a surge in sales of Climate roofs, particularly in the retro-fit market.
“The recent hot weather
has proved quite frustrating for people with
a polycarbonate roof as
they have not been able
to enjoy their conservatory at a time when they
have most wanted to,”
Alan comments.
“Many homeowners have
discovered they don’t have
to buy a new conservatory to significantly improve
performance, they can simply
replace their tired old roof
Do you have something you
need to get off your chest?
Send your real-life work-based
stories, industry questions
and business annoyances to
[email protected]
with Climate. Climate roofs
can reflect up to 78% of the
sun’s rays, making them ideal
for installations where there
is increased exposure to
sunlight.
“Climate also offers enhanced thermal performance,
meaning the conservatory
can be used all year round,
and has a self-cleaning coating for a low maintenance,
high shine finish. Sales have
proved exceptional throughout the summer months.”
“Most consumers will only
buy one, maybe two conservatories in their lifetime,
meaning installers constantly
need a stream of new sales
leads. But rather than always
searching for new business,
installers should consider
contacting old customers and
offering them an upgrade to
a Climate roof.”
For more information call
the Climate Sales Office
on 01639 823778
Numbers Are Falling In Fatal
Injuries To Workers
The latest HSE statistics have revealed a
fall in the number of
workers killed in Britain
last year.
Provisional data shows
that 148 workers were
fatally injured between April
2012 and March 2013, compared to 172 in the previous
year.
The overall rate of fatal
injury has dropped to 0.5
per 100 000 workers, below
the five-year average of
0.6.
Britain has had one of the
lowest rates of fatal injuries
to workers in leading industrial nations in Europe
consistently for the last
eight years.
There were 20 fatal injuries to workers in manufacturing, lower than the
five-year average of 28.
There were 39 fatal injuries to workers in construction, 26% lower than the
average figure of 53.
There were 423 members
of the public fatally injured
in accidents connected to
work. Of these deaths, 310
(73%) related to incidents
occurring on railways (including acts of suicide or
trespass).
Find out more at: http://
www.hse.gov.uk/statistics/
fatals.htm