Karl Woolley, Head of Product Management at Yale Retail UK, shares key insights and recommendations to help the trade maximise sales and support customers with essential upgrades this season …

According to ONS figures, over 60 % of domestic burglaries occur between 6pm and 6am, when visibility is low and homes are more vulnerable.

As the darker evenings set in and seasonal burglary risks rise, trade professionals have a prime opportunity to meet customer needs and drive sales. By recommending a mix of mechanical essentials – such as high-security cylinders and padlocks – and cutting-edge smart solutions like video doorbells and connected outdoor cameras, they can cater to a wide range of customer preferences and budgets.

Focusing on the Front Door – The First Line of Defence

The reality is stark: 73 % of burglaries involve entry through the front door. Yet, many homeowners focus on aesthetics over security, especially with the rise of designer front doors.

One of the most effective ways to boost door security is by upgrading the cylinder. Yale’ s Platinum 3-Star Cylinder offers a high level of protection, engineered to resist advanced burglary techniques including anti-snap, anti-pick, anti-bump and anti-drill attacks.

Its visible three-star marking is a strong deterrent, and the TS007 BSI Kitemark is an industry seal of quality and reliability. For trade professionals, it’ s a product that’ s easy to recommend and trusted by homeowners.

Adding Smart Convenience and Security

The Yale Conexis ® L2 Smart Lock combines contemporary design

with advanced protection, including BSI IoT Kitemark accreditation, signalling strong defence against both physical and cyber threats.

With real-time notifications, virtual key-sharing and smartphone control, the Conexis ® L2 offers peace of mind and modern convenience – a perfect combination for security-conscious homeowners looking for more than just a traditional lock.

The New Smart Video Doorbell

Yale’ s recently launched Smart Video Doorbell is designed to meet this growing demand, featuring:

• 1080p HD video with enhanced night vision for clear images around the clock.

• Two-way audio, allowing homeowners to speak directly to visitors – ideal for communicating with delivery drivers or welcoming friends when away from home.

• Advanced AI detection for people, vehicles, pets and packages.

This blend of convenience and security makes the Smart Video Doorbell an ideal upsell for trade professionals this autumn.

Beyond the Front Door – Securing Outdoor Spaces

While the front door remains a key entry point, ONS data shows 26 % 2 of burglaries involve access via the rear of a property. Outdoor areas such as gardens, sheds and garages are often overlooked yet can be prime targets for opportunists.

For mechanical security, products like Yale’ s Maximum Security Hardened Steel Closed Shackle Padlock provide a robust and reliable

way to secure outbuildings, gates and garden storage.

For a more advanced approach, Yale’ s Smart Outdoor Camera offers live monitoring with:

• 1080p HD video quality and a 154 ° wide-angle view.

• Motion-triggered recordings, ensuring any unusual activity is captured.

• 6m colour night vision, providing clear footage even after dark.

Staying Connected – The Power of a Smart Ecosystem

Today’ s homeowners are not just buying individual security products; they want connected solutions that can be managed easily and work together seamlessly.

Yale’ s Smart Security Ecosystem delivers exactly that – a full range of devices, including smart locks, cameras and alarms, all controllable via the Yale Home app. Importantly, there are no ongoing subscription fees, making it an attractive option for cost-conscious consumers.

Why Brand Trust Matters Research shows that 41 % of UK homeowners select a security product based on whether it comes from a trusted brand 3.

With over a century of experience and a reputation for innovation, Yale continues to be a standout choice for trade professionals looking to stock products that inspire confidence

www. homesecuritymonth. com