With colder weather and shorter days incoming, more homeowners are prioritising warm, usable space; especially ahead of Christmas, school holidays, or new-year renovations. Now is the ideal time to tap into that demand by offering something extra, and hup! makes it easy to do just that.

At Connaught Conservatories, we’ ve been working with installers across the UK for over 30 years, supplying high-quality conservatory roofs, solid roof systems, and now full extension solutions. Our long-standing relationship with Ultraframe means we’ re always one step ahead of where the market is heading- and right now, it’ s clear that expectations are rising fast.

The traditional conservatory still has its place, but more and more homeowners are looking for something that goes further. They want spaces that feel like a true part of the home, not an add-on. They want better thermal performance, faster builds, and designs that suit their lifestyle, not just their garden.

The rise of the highperformance extension

For homeowners, hup! offers an exciting way to create extra space quickly and efficiently, whether it’ s for a kitchen extension, home office, playroom or open-plan family

room. But for installers, it’ s much more than a new product; it’ s an opportunity to grow your business, take on higher-value projects, and meet growing demand without stepping outside your comfort zone. hup! is designed specifically for conservatory and roof installers who want to expand their offering, without becoming general builders or taking on full-scale construction projects. It’ s a smart, scalable route into the extension market, using familiar components and techniques, but with a big difference in the outcome.

How hup! works, and why it works

The hup! system combines precision-engineered insulated wall panels with energy-efficient roofing, offering a complete structural solution that can be assembled quickly and easily on-site. Everything is pre-manufactured to exact specifications, meaning fewer delays, less waste, and no unexpected surprises.

For homeowners, it means faster builds( often in just days), outstanding energy performance, and a modern, fully integrated look and feel. For installers, it means larger jobs with higher margins, and far less reliance on subcontractors, bricklayers, or unpredictable site conditions.

Best of all, the entire system is backed by Ultraframe’ s engineering expertise and

supported by Connaught’ s dedicated service and training.

From extension to expansion- growing your business

If you’ re currently turning away work because it falls outside your scope, hup! gives you a way to say“ yes” to more, without stretching your resources or stepping too far from what you know.

Some of our trade partners install one hup! project a month. Others are scaling up to several per week. The system flexes to fit your business model, allowing you to take on more profitable jobs without overcomplicating your workload.

You’ re not managing multiple trades, juggling schedules, or dealing with messy site conditions. You’ re delivering a better version of what you already do— using a proven system that works.

Support that goes the extra mile

We understand that taking on a new system can feel like a leap; especially if you’ re unsure about surveying, quoting, or installation.

That’ s why Connaught offers comprehensive training and support tailored to your background. Whether you come from conservatories, roofing, or general building, we provide practical guidance to help you get started with confidence. In most cases, just one supported project is all it takes to get you up and running.

And the support doesn’ t stop there. From site-specific technical advice and quoting assistance to marketing materials, brochures, and homeowner guides, you’ ll have everything you need to present hup! professionally and deliver a seamless customer experience.

Backed by Ultraframe’ s national marketing campaigns, including endorsements from architect and TV presenter Laura Jane Clark, hup! already has strong homeowner appeal. By adding hup! to your product range, you’ re not only opening the door to new business; you’ re staying ahead of where the market is going.

www. connaughtconservatories. co. uk www. hup-home. co. uk