Direct Window Co is celebrating 30 years in business – and more than two decades of innovation, growth and collaboration with Eurocell, the UK’ s leading supplier of home improvement products.

From humble beginnings in 1995 with just £ 46 in the bank and an 800 sq. ft factory, Direct Window Co produced one window and one door in their first week. Today, the company operates across 14 industrial units and supplies high-performing, energy-efficient products nationwide via Eurocell’ s branch network.

Tony Morrison, Head of National Key Accounts at Eurocell, added:

“ Direct Window Co’ s success is a testament to what long-term partnerships can achieve. Their dedication to innovation and quality aligns perfectly with Eurocell’ s values.”

Direct Window Co has consistently been ahead of the curve when it comes to product development and sustainability. Milestones over the last two decades include:

• 2004: Among the first UK companies to launch BFRC-certified C-rated energy-efficient windows

• 2007: Introduced an A-rated window system with zero heat loss

• 2010: Developed A + 4 rated windows, significantly cutting homeowner energy bills

• 2011: Became the first Eurocell fabricator to join its Post-Consumer Recycling Initiative

• 2017 – 2019: Delivered market-leading A + 10 and A + 12 window systems

• 2021 – 2023: Launched eco garden rooms, integral blinds, and next-gen conservatory systems

• 2024: Released the Modus“ A ++ 22 Evolution” triple-glazed window using Neovyn – a low-carbon PVC resin

• 2025: Collaborating with Eurocell on aluminium innovation, including the new Iconiq lantern and wider aluminium product suite following Eurocell’ s latest acquisition

Direct Window Co’ s expansion has been fuelled by bold decision-making and a commitment to continual investment in both operations and customer experience. In 2005, the company undertook a major transformation with a multimillion-pound investment in robotic manufacturing, significantly boosting efficiency and product consistency.

This was accompanied by a 16,000 sq. ft factory extension, laying the groundwork for future scale. Recognising the importance of customer engagement, Direct Window Co went on to open Blackpool’ s first major window and door showroom in 2006, giving homeowners the opportunity to explore products in person. This focus on customer experience continued with the launch of a second showroom in Preston in 2019, further cementing their reputation as a trusted, customer-first manufacturer.

Throughout, Eurocell has provided the technical expertise, supply chain support,

and innovation to enable Direct Window Co’ s continued growth.

Craig Goss, Owner of Direct Window Co, said:

“ We’ ve come a long way from those early days – no racks, no kettle – just hard work and ambition. Eurocell has been a key part of our journey, helping us scale, innovate, and keep our promises to customers. We’ re proud of what we’ ve built together.”

www. directwindowco. com www. eurocell. co. uk

High demand for space-creating upgrades could provide a welcome boost for the UK’ s home improvement market, according to new research.

Nearly 30 % of homeowners think their current property is too small, and 43 % say they have unusable space they want to convert.

As many as 70 % are now planning upgrades, which includes adding a new extension, garden room or conservatory.

The findings were published by national home improvement specialist Eurocell as part of its‘ No Space Like Home’ campaign, which uncovers key renovation trends across different generations and parts of the UK.

Extensions are the most popular type of upgrade homeowners are interested in – cited by 25 % of respondents – closely followed by garden rooms( 23 %) and loft conversions( 18 %).

The also research found:

• 26 % of homeowners are more confident spending money on home renovations, despite the economic uncertainty

• 29 % want to create extra living and entertainment space – the top reason for renovation

• 60 % will fund their project using savings

• 51 % say they’ d rather renovate than move because they like their home, while 47 % are attached to the area.

Beth Boulton, marketing director at Eurocell, said:

“ These findings are consistent with what we’ ve seen in the market in recent years. People need more space – whether for their growing family, adult children, remote working or hobbies – without the upheaval and cost of moving.

“ We also uncovered some surprising trends. Nearly half of baby boomers, for instance, are planning to add more space to their home, which could be an untapped market for fabricators and installers who might be putting their focus on younger demographics for space creating building solutions.”

To view the full research visit www. eurocell. co. uk / blog / no-space-like-home