Pro Installer October 2024 - Issue 139 | Page 20

Glazpartners Review 2024
20 | OCTOBER 2024

Glazpartners Review 2024

Read online at www . proinstaller . co . uk

A REWARDING FIRST YEAR

In its inaugural year , the Glazpartners ’ programme received industry recognition with several nominations from different awarding bodies and a few months into 2024 , the initiative proved to be a winner at The GGP Installer Awards in Manchester on 16th March 2024 .
At the awards ceremony at Manchester ’ s Midland Hotel , Glazpartners won the “ Best Customer Support Programme ” and it marked a special occasion for the programme that was launched just ten months earlier in May 2023 at FIT Show in Birmingham .
Dean Bradley , Sales Director of Glazpart commented , “ The Glazpart team deserve great praise
for the success of Glazpartners for their work with customers on product solutions and for promoting the programme at national and regional events .”
Glazpartners was also nominated for Best Promotional Campaign at The Plastics Industry Awards ( PIA ) and was shortlisted for Best Marketing Initiative at the CIBSE Awards . In 2024 , Glazpart aims to continue promoting Glazpartners at industry awards with announcements pending at the National Fenestration Awards ( NFAs ) where the Glazpartners Programme is one of six nominations for Glazpart . Winners will be announced at the Gala Dinner Event on October 26th at Doncaster Racecourse .
At the time of writing , November 29th 2024 also promises to be an exciting evening as Glazpart will be attending the G-Awards Gala Dinner at London ’ s Park Lane Hilton where the Glazpartners initiative has been shortlisted as finalists in two categories ; “ Best Customer Care Initiative ” and “ Promotional Programme of the Year ”.
Online Success
Since launch , 40 companies have joined the Glazpartners Programme to develop closer collaboration with Glazpart on product solutions and to enjoy the promotional benefits via Glazpart ’ s multiple marketing platforms , PR and social media channels ; in particular on LinkedIn where the analytics show that in the first 12 months Glazpart made 82 posts and gained :
• 374 new followers
• 852 reactions
• 1,349 unique visitors
• 3,397 page views
• 42,101 page impressions
Trade Press Coverage
When it comes to trade media coverage , the first 12 months of the Glazpartners programme was outstanding . Both Glazpart and the Glazpartners brands featured in over 150 articles providing over 1.3 million opportunities to view Glazpartners content in the glass , glazing and construction media in print and online .
In 2023 , Glazpartners was also promoted at four major industry events including the FIT Show , Glazing Summit , Interplas and MENE shows . At all these events where Glazpart exhibits , the brands / logos of Glazpartners
were are displayed on the Glazpart exhibition graphics and in promotional materials including the Glazpartners Supplement – which is distributed at all events and to over 50,000 professionals in the glazing supply chain via trade media distribution channels .
Dean Bradley summarises , “ It is more important than ever for companies to work together to tackle the many challenges in our industry . It is invaluable to collaborate and develop market solutions and opportunities in our highly competitive market . The Glazpartners programme is a winner not just of awards but a winner with our customers who are gaining added great promotional value from the initiative .”
www . glazpart . com / glazpartners

GLAZPART LOOKS FORWARD TO TRIPLE GLAZING DEBATE

Glazpart , the leading glazing components manufacturer is looking forward to the Glazing Summit in October and to participating in a panel debate : “ The
Triple Glazing Dilemma : Is the industry up for the challenge ?”
Dean Bradley , Glazpart Sales Director will be representing the glazing components sector on the panel along with other panellists including , Gareth Jones , Managing Director of Solar Fabrications and Mark Gajda , REHAU , Head of Technical Services and Certification and Chair of GGF Systems House Group .
Dean commented , “ Triple glazing has its advantages and disadvantages , but for installers the questions are multiple . There ’ s a lot to debate and many factors to consider , but the one thing that is certain is that triple glazing is not going away and if anything , it is likely to increase over the next decade .
“ Glazpart as always keeps abreast of the incoming legislation to ensure our customers are aware of what is coming down the pipeline . As well as imparting knowledge , we have also prepared products with our range of glazing accessories for fabricators and installers who make and fit triple glazing . We are ready for the inevitable
increase in triple glazing , though I ’ m not so sure our industry as a whole is prepared for what lies ahead . I look forward to the debate and sharing my views and knowledge on triple glazing , which is more than just an extra pane of glass in window .”
www . glazingsummit . co . uk