18 | OCTOBER 2024

Read online at www . proinstaller . co . uk

Finding the perfect fabricator formula isn ’ t always easy . You need to combine product , service and support , but not every combination works for every customer . This is why Alchemy Architectural Aluminium Systems believe that bespoke is always best ; whether that ’ s finding the right product for your project or building a perfect package of support .

“ When we talk about bespoke at Alchemy , we mean the product and the service ,” begins MD Ian Moorcroft . “ For us , the two go hand-in-hand because a comprehensive product portfolio requires comprehensive support to go with it .

In fact , Alchemy boasts the most extensive product portfolio among aluminium manufacturers . By collaborating with leading system providers , the company has the capability to supply a wide range of window , door , ground floor treatment , and curtain walling products from reputable brands like Smarts Systems , Reynaers , Schüco , Seniors , and most recently Technal .

The extent of the products on offer is matched by the experience and expertise of the team . As Alchemy approaches its 20th anniversary , the business has been built on a commitment to development and always staying on top of its game , helping its customers do the same .

Ian , who has spent four decades in fenestration himself , continues : “ By staying informed about the latest industry trends and advancements through continuous product training , attending industry courses , and participating in events , we are dedicated to positioning ourselves strategically to keep you at the forefront of the industry . Our proactive approach enables us to anticipate upcoming shifts and provide you with cutting-edge solutions that meet your evolving needs .

“ More importantly , our commitment to top-notch customer support is unwavering . From the moment you reach out to us with your initial inquiry , we engage in a collaborative process , drawing on our technical expertise to ensure we meet your requirements . We do love a challenge ! Demonstrating care and dedication

, we provide on-site assistance and assist in rectifying any errors that may occur . Our goal is to deliver innovative solutions at a minimal cost . We can go through a product or project piece-bypiece with a customer , so they ’ re comfortable with every step of the process .”

With his experience , we asked Ian what the ‘ go-to ’ system is at Alchemy , and if , with all the products in their portfolio , it ’ s possible to choose a favourite ?

He says : “ Unlike other systems suppliers who focus on a few core products , Alchemy provides a wide range of products to choose from . Having said that , when it comes to window systems , the Alitherm 400 could be described as our standard choice and recommendation .

“ For us , it ’ s tried and tested , and there ’ s so many appearances to the system that make it a strong choice across a range of specifications and applications . It ’ s Document L compliant , 1.4 u-Values , it has a quick glaze bead , it saves the fitter time , it looks great and it ’ s all these features that just make a fitter ’ s job easier .”

‘ Making a fitter ’ s job easier ’ hits the nail on the head for Alchemy . Ian talks about the features and benefits of a product , but there ’ s the added value

that comes with working with such an experienced and forward-thinking fabricator too . At Alchemy , the focus is on collaboration and communication , as Ian explains : “ We value our customers feedback and are committed to delivering an exceptional experience that exceeds their expectations . We thank our customers who have been with us from the start of our journey and look forward to building new relationships as we continue to grow and evolve .”

Part of this evolution is continued investment in machinery and marketing , spanning the shopfloor to a growing online presence . And , just as with any other endeavour , this investment is made as much on behalf of the customer as it is for the company itself . It ’ s this ‘ piece by piece ’ approach that truly sets Alchemy apart from the competition . In an industry where we are often presented with the finished product ( in every sense of the word ), the Alchemy team are always happy to share knowledge and information , to help you understand and make the best choice – that ’ s their method and it seems to be a winning formula .

www . aaasl . uk

Alitherm 400

Alchemy Aluminium Architectural Systems Ltd has launched a new website – www . aaasl . uk – providing a valuable online resource to its customers . The digital refresh ( which updates the original , first launched eight years ago ) reflects the brand ’ s forward-thinking approach and a business model that couples robust customer service and support with a broad range of aluminium products .

The new website showcases the company ’ s comprehensive portfolio , spanning window systems , bi-fold door systems , sliding patio doors , heritage aluminium windows and doors , internal doors and screens , curtain walling , secondary glazing and commercial solutions . And , by partnering with systems houses such as Smart , SAS , Reynaers , Schüco , and Technal , Alchemy can provide the perfect product for any aluminium project .

Just as importantly to Alchemy , however , the new online presence provides an insight into the company ’ s vision and values , and the added benefits on offer when partnering with Alchemy , including concept planning , product training , survey assistance , technical and on-site support . The website also introduces the team that can help with all of above , putting faces to names and bridging the gap between fabricator and installer .

Take look at the new site , find out more about the products and read the Alchemy blog at : www . aaasl . uk