Of course many fabricators do this already , by offering brochures and technical guides , installation assistance , and even showroom support .

But what ’ s really needed to boost business is to have a concrete way of generating leads – after all , leads are essential for any kind of growth .

And one lead generation tool that ’ s taking the fenestration market by storm is Augmented Reality Conservatory Design ( ARC Design ).

Unique tool

Developed by tech start-up Augmented Reality Creations ( ARC ), ARC Design is a unique visualisation tool that sits within an installer ’ s website , helping homeowners design and fully customise their own conservatory within minutes , before submitting the design to the installer to request a quote .

With the click of a button , the homeowner can then view their design in 3D augmented reality , allowing them to view the conservatory in situ on their house , helping them make their final decision .

ARC COO and co-founder Andy Clear comments : “ Browsing web traffic is a huge and often untapped source of clients , and with ARC Design , customers are hooked in on an installer ’ s website with a simple and engaging

design experience – they play with , and educate themselves about , their options , and the time spent doing so is fully associated with an installer ’ s brand , positioning that installer as a frontrunner for the installation .

“ All the homeowner ’ s design preferences and contact details are automatically delivered to the installer , eliminating the frustrating back and forth process between clients and sales reps – a sales rep ’ s first interaction with a prospect can then be highly informed and enable easy demonstration of expertise , giving a faster route to sale and opening the door for a higher price .

today ’ s consumers are much more open to dealing with installers in a virtual _environment

“ And for word of mouth and other more traditional leads , ARC Design is in a league of its own . Installers can send links for pre-configured designs to potential customers to explore at their own leisure , meaning when a house call is necessary , the experience is accelerated with rapid designing and cutting-edge augmented reality walkthroughs .

“ As a result , the software is a huge help in increasing lead

generation , while also boosting brand reputation and trust in an installer ’ s business .”

The ideal support

Andy continues : “ With all its benefits , ARC Design is the ideal tool that fabricators can offer their installer customers . There are of course many installer schemes in the industry , with some better than others , but we believe that ARC Design is a truly standout offering that will help fabricators help their customers get – and stay – ahead of the competition .

“ Thanks to the Covid-19 pandemic , today ’ s consumers are much more open to dealing with installers in a virtual environment , whether discussing projects over Zoom , receiving an online quote – or delving into augmented reality .

“ It ’ s a truly modern way of not only attracting customers , but keeping them engaged up to the crucial decision-making step .

“ Lead generation can often be difficult and time consuming , but with ARC Design , it doesn ’ t need to be . This innovative software is easy to use , requires no design experience or training , and can be installed onto a website in just half an hour .

“ The bottom line is that if you want to help your customers

grow , it ’ s essential that you can provide them with a good lead generation strategy , and with a powerful lead generation tool like ARC Design , you ’ ll not only see your customers ’ success , but in turn , yours , too .”

www . arc-solutions . co . uk