Interior trends are influenced by current lifestyle , culture and fashion preferences , and therefore , are constantly shifting . Monitoring these changes is crucial to keep one step ahead of what homeowners are looking for when making choices about their homes . At Origin , we ’ re able to track consumer purchasing patterns which provides invaluable insights into current and upcoming trends which we can advise our Partners on .
We ’ re able to collect information through our OSS system ( used by our Partners ), which – combined with market research , online and social data and consumer polls – enables us to stay across the emergence of new trends ; often before they become fully established . This allows us to develop glazing solutions which reflect consumer needs , so our Partners can offer a broad range of configurations , styles and colours just as trends are starting to enter the mainstream .
For example , there has been a significant shift in homeowners looking to create a more homely , lived-in atmosphere in their homes – a stark contrast to the clean lines we saw as part of the minimalist trend a few years ago . This change is partly due
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to many people spending much more time in their homes during the pandemic , which led to a desire for warm , comforting and functional spaces .
Plus , during this time , the home had to accommodate multiple activities simultaneously – such as working , home schooling , exercising and relaxing – meaning that large open plan areas were no longer practical for the average homeowner .
With working from home remaining a popular choice , many people are choosing to split their homes into functional zones to manage these new demands on their interior space . Google data backs this up , showing that ‘ broken plan living ’ searches have increased 70 % from the previous year .
Fenestration has a key role to play in response to this change in homeowner behaviour . Glazing products are increasingly being seen not just as a functional feature , but as a design detail to enhance a property ’ s overall look . This offers significant opportunities for installers .
Having access to trends data gives our Partners considerable advantages , including when preparing for a site visit with a new client . Our insights provide
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a firm steer on what the client might be looking for even before the Partner goes out . What ’ s more , any queries the client might have can often be answered at the same visit , making the whole process efficient for both the client and Partner . For example , for homeowners looking to optimise natural light to counter the darker , warmer colours increasingly being used in the interiors of homes , frame sizes will be a key consideration . Larger frames not only limit light , but can create an industrial feel within a home which we know many homeowners are trying to avoid . Installers can help |
avoid this by suggesting configurations or systems with big maximum sizes that minimise the number of frames and the size of the sightlines to maximise glass .
The colour of external frames can also have an impact on the overall effect of a property . That ’ s why all of our windows and doors are available in over 150 RAL colours . Plus , our research data means we can advise which colour choices reflect current design trends .
The emerging trend of larger spaces being broken down into smaller functional areas means that internal glazing is growing in popularity as a solution
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to creating new rooms without compromising on natural light . Our new OI- 30 Internal Door has been designed with this in mind and is available in a range different configurations with the option to add additional glazing bars if required , so there ’ s a solution and style to suit every property .
With an increasing choice of style and colours available , homeowners will look to installers for guidance on how they can best meet their design goals . Natural light will always be a top priority but the way that this is being incorporated into home interiors is going through a time of change , and therefore , it ’ s
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imperative that installers are fully across growing trends .
At Origin , we ’ re able to respond to changes rapidly with our OSS software . Digitally generated visuals enable Partners and their clients to see how different configurations and styles would look at the push of a button . We offer all our Partners specialist training and ensure they have access to our latest trends data , so they are fully informed to advise homeowners accordingly . Should additional support be required , our in-house customer services team are always available .
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