Pro Installer October 2021 - Issue 103 | Page 42

Business
42 | OCTOBER 2021

Business

CELEBRATING A DECADE WITH DEKKO

Salestracker helps trade fabricator grow from £ 3m to £ 21m in 10 years
Ten years ago , trade fabricator Dekko Window Systems had ambitions to scale up the business and took the decision to subscribe to Salestracker to find and win new customers . The company has grown from £ 3m to £ 21m in that past decade - launching new product lines and moving to a significantly bigger factory in the process - and according to Sales Director Kurt Greatrex , Salestracker has been an integral part of the journey .
“ Dekko has seen significant growth over the past ten years and Salestracker has very much been our ‘ secret weapon ,” Kurt comments . “ The data quality is excellent – it enables the sales team to quickly identify new prospects and gain a huge amount of market intelligence before entering into a conversation . We can see what products and brands the installer prefers , what volumes they buy in and even get a financial snapshot – it ’ s really priceless information .”
Starting life as a uPVC fabricator , Dekko has successfully launched several
new product ranges over the past 10 years – including the Residence Collection , a luxury timber-effect window system , and Räum , a high-end collection of aluminium windows and doors – and Salestracker has played a huge role in helping the company gain a foothold in those markets .
“ Salestracker has helped us get to where we are today and it ’ s very much part of our plans as we gear up for the next decade of growth ,” Kurt concludes .
www . insightdata . co . uk
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MOORVIEW WINDOWS SIGNS NEW THREE-YEAR SUPPLY AGREEMENT WITH PROFILE 22

Trade and retail fabricator Moorview Windows have announced it has signed a new three-year supply agreement with Profile 22 , an Epwin Window Systems ’ brand .
Jason Bowman , Director of Moorview Windows , says : “ Our ethos is that we will only work with a system that we would be proud to have in our own homes . And Optima is that system . It ’ s a high-quality system throughout that cannot be matched and sells itself .”
Moorview Windows has had considerable success with the award-winning Optima system with a recent upturn in demand for the Optima Flush Casement Window . Developed to replicate a traditional British cottage window , Jason comments : “ We operate in a country location where there are a lot of distinctive country-style properties . The take-up of the Optima Flush Casement Window has been impressive because it has all the traditional authentic looks our customers demand combined with modern-day performance .”
Jason also says that Optima is a hit with their installer customers too . He said : “ Our installer customers appreciate the intelligent design of the system because it ’ s easy to fit , which is important for them and us .”
Moorview Windows was established as a joinery and general building services company in 1969 before switching to PVC-U fabrication in 2000 .
To date , the company has manufactured over 50,000 frames . And with a further three-year supply agreement extension in place and a busy order book , even more homes in the North East of England will have Optima from Profile 22 by 2024 .
www . profile22 . co . uk

Reynaers at Home portal boosts presence and reach for local installers in partner network

With the launch of its new online hub that provides inspiration and advice on aluminium window and door systems , Reynaers is making it easier for members of its new partner network to connect with potential homeowner customers .
In addition to supporting homeowners to select the right windows and doors , the Reynaers at Home portal enables visitors to find a Reynaers at Home installer partner who are local to them . By working with homeowners on their project from the initial design and specification stages , Reynaers at Home partners can forge stronger relationships with customers and ensure their individual needs are catered for .
To become a Reynaers at Home partner , installers must meet strict criteria and be able to demonstrate a clear commitment to quality throughout their pre-sales , design , installation and after-sales processes . Renewed on an annual basis , regular checks
and assessments will also be carried out to ensure partners continue to reflect the high standards of the network .
Terry Ledwith , National Sales Manager at Reynaers , said : “ In recent times , we have seen a significant increase in the demand for home improvement and renovation projects as homeowners look to transform their living and working spaces – something which looks set to continue with many companies adopting hybrid working . In the transformation of spaces , windows and doors can have a big impact , particularly for those who are aiming to introduce more light into interior spaces , or better connect their homes and gardens . But , when it comes to selecting new doors and windows , it ’ s often difficult to know where to start as a homeowner .
“ Reynaers at Home provides an inspirational and informative platform through which homeowners can begin their home transformation journey . By combining this
portal with our Partner network , we are bringing homeowners together with their local installers and fabricators who can work with them to make their visions a reality , using aluminium window and door systems from a globally renowned , established business like Reynaers .”
As a Reynaers at Home partner , installers and fabricators get exclusive access to Reynaers ’ comprehensive , high performance aluminium window and door systems . Additionally , partners will benefit from a marketing support package , including
branded point of sale and a suite of marketing materials , and have a dedicated company listing on the Reynaers at Home Partner Locator , which will generate a healthy pipeline of sales opportunities and make it easy for potential customers to get in touch .
Once introduced through the portal , the homeowner and partner installer will be able to work together to discuss their requirements and options , before the partner co-ordinates the design , supply and installation of their made-to-measure windows and doors .
www . reynaersathome . co . uk