Since 2016 , the name ‘ Korniche ’ has gone hand in hand with the brand ’ s success in the industry , defining a new term where revolutionary engineering-led design and development meets quality and value - allowing Made for Trade to deliver the best products , with the best service at the best prices . The name initially became synonymous with the inaugural launch under the new brand – the Korniche Roof Lantern . This game-changing product has gone on to win multiple industry awards since its introduction and continues to be hugely successful for Made for Trade in 2021 , whilst using the term ‘ Korniche ’ has become second nature to clients requesting quick and easy installation of a great value , yet technically progressive product .

As part of an exciting new chapter for the innovative Billingham-based company , the name Korniche will now take centre stage not just as a brand representing one market-leading product , but as a fully-fledged standalone title that will apply

the same exceptional qualities to a range of products from Made for Trade . As part of this change , a new suite of revised branding has been revealed to offer a fresh and dynamic yet appealing and instantly recognisable design ; to reflect the unique qualities which has driven Korniche to be sought out ‘ by name ’.

Made for Trade ’ s Marketing Manager , Ian Bousfield said : “ As the name begins to represent a range of products sharing the same key values , we ’ ve worked to create a unique new style that proves quickly recognisable to glazing experts and new customers alike . The logo and branding will cement a familiar name in the minds of consumers looking for a trusted ‘ go-to ’ brand in glazing products , whilst enforcing Korniche ’ s award-winning characteristics that place products as the trade ’ s number one choice for quality , installation speed and efficiency - both for the current Roof Lantern and forthcoming Bi-Folding Doors .”

The new-look logo and style will be introduced across digital and physical platforms from the

end of September 2021 and help phase in Korniche ’ s exciting next chapter to trade and consumers alike , as well as offering broader appeal and helping drive sales . The Korniche Bi-Folding Doors are in the final stages of market testing before mass production and rollout later this year , where all the same multi award-winning qualities of the Lantern Roof are incorporated into everything from design to installation . The 2021 re-brand reflects Korniche as a thriving and rapidly expanding product line , and gives the name a broad consumer-led appeal , where customers continue to specifically request Korniche for their self-build , development , home improvement and extension projects .

The new logo and design accents are intended to drive the brand forward and become quickly identifiable to consumers as a leading name in the market , capitalising on the success of the original Roof Lantern product and subsequent sales . The rebrand will work together with a host of stylised digital updates with the intention of not just refreshing but also improving the process and maximising sales for trade customers . The revised Korniche website will feature a video-based landing page intended to instantly showcase the lifestyle desirability of Korniche products

to prospective consumers in the planning stages , giving first hand visualisation of the advantages and qualities of the products in an impressive real-world build environment .

The premium online content improvements are supplemented by significant investment in CGI imagery on an easy to navigate site , whilst for those looking for a more in-depth technical understanding of why Korniche is different to other brands , the website also features a multitude of design and engineering content . This covers not just the products themselves , but also the brand history and an explanation of the Korniche team ’ s technical approach - and why it is one that takes significant and ultra-exacting engineering experience from other industries to revolutionise fenestration products and remain one step ahead when applying

such standards and technology to homebuilding .

As is always the case , clients will continue to benefit from the significant investment by Made for Trade in online and face-toface promotion of the new and existing Korniche products , and the new branding will allow MFT to approach the consumer market with renewed vigour .

This ranges from refreshed point of sale products to the ongoing reach of consumer press and advertising , plus events such as the Harrogate Show between the 5th-7th November , where the new Korniche branding can be seen alongside the multi-award-winning Roof Lantern , and the new Bi-Folding Doors as they are introduced to the market .

www . madefortrade . co