Pro Installer October 2021 - Issue 103 | Page 32

Products
32 | OCTOBER 2021

Products

Read online at www . proinstaller . co . uk

55 % INCREASE IN CLADDING SALES IN TWO YEARS

Sales of Freefoam ’ s extensive range of cladding have grown exponentially over the past two years . The company ’ s top stockist customers saw an average growth of 55 % in cladding sales between 2018 and 2020 .
Colin St John , Commercial Director of Freefoam , says : “ Cladding is the ultimate home improvement product and homeowners are appreciating the benefits of installing cladding to their homes . I can only see that interest continuing to boom .”
Freefoam , the leading independent roofline , rainwater and cladding manufacturer , offers durable , low maintenance PVC cladding in a range of styles and finishes . The company launched its flagship Fortex cladding more than 15 years ago and has continued improving and adding to the range to meet customer demand . Two years ago , Freefoam launched X-Wood , a premium-grade foiled cladding range , to appeal to the same homeowners who can ’ t get enough of
beautiful composite doors , colour and high end flush windows .
With a booming home improvement market seeing homeowners looking to make changes to their properties in the wake of the pandemic , Freefoam ’ s range of cladding offers an instant , low maintenance way for people to transform the exterior of their home . Managing Director Kieran Napthine of Edge Buildings Products , a Freefoam stockist who specialise in cladding , says Freefoam ’ s
Fortex cladding “ provides a cost-effective , low-maintenance option for anyone looking to make long-lasting , attractive changes to their property .”
Freefoam attributes the rapid growth in sales to the customer benefits of its cladding , including its range of colours , which has become ever more essential to homeowners who want to refresh tired looking exteriors or improve the insulation of their homes . Fortex cladding is available in 10 different colours to suit any design or home ,
while the X-Wood range of cladding is available six different woodgrain finishes . In fact , Chris McGrath of Freefoam stockist , Watts Roofing , adds : “ Colour is important to customers and lots of others can ’ t source the colours that Freefoam can supply . We have a
display in our Stevenage branch that shows off their range of colour options . Grey is popular at the moment , as aluminium seems to be taking off in a big way .”
www . freefoam . com

ENDURANCE INTRODUCES THE ROSE GOLD STANDARD

As one of the most vibrant brands in the composite door sector , Endurance Doors have been designated as the official launch partner for the new Hardex Rose Gold finish from ERA , which includes handle , letterplate , finger pull and escutcheon , along with a striking bullring knocker .
Scott Foster , Head of Group Sales and Marketing for Endurance Doors commented : “ It ’ s important for us to be seen and be trusted to launch well thoughtout products for our Installer Partners including new colours and hardware . As a launch partner with ERA , it also shows the strong relationships we have with our supply partners in this industry , working together to offer new and better products . Hardex Rose is a perfect example of this and we ’ re expecting strong demand .”
This exceptional new finish has been inspired by the on-trend colour of Rose Gold which is seen with influential consumer lifestyle brands including Habitat , John Lewis and Swoon . It ’ s also backed with a 10-year function and finish guarantee from ERA , one of the most trusted hardware brands in the sector .
The Hardex Rose option has also been added to the online door designer from Endurance , helping to inspire consumers with the latest style influences . Bold colours such as French Navy , Racing Green , Rich Red and the latest Brilliant Blue are perfectly suited to this premium new finish , along with heritage inspired hues such as Duck Egg Blue , Elephant Grey and the newly launched Sage finish .
www . endurancedoors . co . uk

Optima continues to bring modern styling to Tingdene Homes

Longstanding Optima fabricator , Tingdene Homes has confirmed a strong upturn in demand for its high-quality residential park homes and luxury holiday lodges . As one of the UK ’ s leading specialist park home manufacturers the attention to detail in every property is crucial and Optima from Epwin Window Systems helps the business fulfil its strong commitment to quality and innovation .
Tingdene Homes has been fabricating Optima from Epwin Window System for several years and manufactures Optima casement windows , doors and French doors for its homes at its state-of-the-art production facility in Wellingborough , Northamptonshire . The upturn in demand for Tingdene ’ s products are a result of more people downsizing along with an upturn in staycations following the pandemic and Brexit . Alongside this , the company is also seeing increased interest in coloured frames .
Tingdene ’ s Commercial Director , Jamie Wilkins comments : “ Optima is a high-quality window and door system which can be custom manufactured and fitted in all our British-built homes and lodges .
“ Customers can increasingly see the benefits of residential park home living . Similarly , the upturn in demand for our holiday lodges has risen as consumers now look to invest in holiday homes within the UK .
“ All our homes are manufactured to BS 3632 , the specification for residential park homes and residential lodges . The quality and flexibility of Optima helps us meet this specification , especially when it comes to thermal insulation . Our customers are very design conscious and the Optima system in Anthracite Grey ticks all their boxes .”
www . epwinwindowsystems . co . uk