The Ultraroof solid roof system from conservatory and extension specialist , Ultraframe , has been shortlisted twice at the Pitched Roofing Awards in the category of Best Use of a Solid Conservatory Roof System . The two installation companies shortlisted for the Ultraroof projects are Green & Heritage Roofing of Halifax , and Southern Conservatories Ltd of North Perrott . Green & Heritage Roofing undertook a project which involved transforming a T-shaped polycarbonate conservatory into a contemporary Ultraroof lean-to extension , complete with several full-length glazed panels . The change of shape meant the project was technically difficult , but this was not a problem for the Ultraroof system as it can be used for any shape or size of roof .

Southern Conservatories Ltd are shortlisted with a gable style Ultraroof extension featuring a large span of bi-folds . Thanks to the incredible strength of the Ultraroof 380mm box eaves beam , no additional support was needed over the doors , and so the

installer was able to save around £ 3k retail compared to using other roofs on the market , where a steel goalpost would have been required . Ultraframe Marketing Director , Alex Hewitt , said : “ The two

projects shortlisted are both fantastic examples of Ultraroof ’ s capabilities . One demonstrates perfectly how Ultraroof saves huge amounts of money on steel goalposts due to its immense strength , and the other is a roof replacement / change of roof style on a tricky shape – but of course , Ultraroof can be used for any shape or style of roof .”

www . standoutwithultraroof . com

Fast-growing Victorian Sliders has been named a finalist in the vertical sliding window company category at the 2021 National Fenestration Awards – a prize it ’ s won for the last two years in a row . The Ammanford-based firm has also been nominated in the fabricator / manufacturer category again .

Since 2013 , the National Fenestration Awards have stood out as glass and glazing ’ s only truly democratic awards event , decided by the votes of thousands of installers , fabricators and other professionals throughout the industry .

Marketing Manager Geoff Bishop explains : “ The industry has experienced huge disruption and uncertainty during the pandemic , and we ’ ve faced our own challenges as a business . However , despite this , we ’ ve managed to achieve one of the most successful periods in our history , and have repeatedly broken records for sales and the number of windows we ’ ve produced . None of that would ’ ve been possible without our thousands of loyal customers around the country .”

To vote , simply visit www . fenestrationawards . co . uk / nfa21

www . victoriansliders . co . uk

Building on the strength of its recent digital marketing campaign , Apeer has launched a new TV advert showcasing its range and quality of composite doors , to further boost lead generation for its Trade Partners and retailers .

The ‘ More than a door ’ advert represents around a £ 100K investment and runs for eight weeks from September 13th , across Channel 4 , UTV , Sky Smart Ireland and video on demand channels , including ITV Hub and All 4 . Viewers

are directed to the Apeer website , where they can find approved stockists .

Running alongside Apeer ’ s current digital campaigns , the new TV ad targets upper middle-class homeowners : the 35-65 female demographic who have a keen interest in home improvements .

“ We used Experian credit data to target lifestyles and income brackets ,” said Apeer ’ s Marketing Manager Linda Tomb . “ Past research and feedback has shown that it is still females who hold the sway when it

comes to choosing home aesthetics and therefore which company and products a household ends up purchasing .”

The sleek ad features multiple doors ’ flying ’ around the screen , in a

style similar to the mobile phones adverts from which it took its inspiration . “ Just like those , we wanted it to be catchy , interesting and really show the USPs of our products – the high quality range of contemporary styles and colours , superior security and excellent energy efficiency our doors offer ,” said Linda .

Apeer ’ s new ‘ More than a door ’ TV advert can be viewed online at : https :// youtu . be / RMUbfAL34Mk

www . apeer . co . uk