42 | OCTOBER 2020
Business
Read online at www . proinstaller . co . uk
Avoiding risky prospects more important than ever , warns Insight Data
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Recently published financials show that the coronavirus crisis is continuing to disrupt the glazing industry . After a difficult start to 2020 , the financial implications for the fenestration sector are only just starting to show .
Managing directors are concerned that the entire supply chain may only be seeing the tip of a very large iceberg in terms of financial instability .
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Insight Data recently analysed the financial data of over 9,075 fabricators and installers .
• 1,038 companies had poor or very poor credit ratings .
• 12 % of profiled fabricators were deemed as high risk .
• 12 % of profiled installers were shown to have poor credit ratings
Although many businesses in the fenestration sector are now looking for new
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ways to target the most relevant and high yielding leads , avoiding credit risk prospects should be a priority .
Jade Greenhow , Operations Director of Insight Data highlights the importance of working with financially secure companies .
“ Businesses in the industry are now looking for financially ‘ safe ’ leads . Doing business with companies that seem keen but have been hit hard by
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coronavirus may be a risky strategy . If that prospect is ‘ in the red ’ they may not be able to pay for services or orders they have made .
“ With our comprehensive data , sales and marketing platform Salestracker , you can check the financial health of potential customers before you start working with them , using up-to-date information from a leading credit rating agency .”
www . insightdata . co . uk
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THE PERFECT TOOL TO REACH PROSPECTS
Forecasts from the CPA ( Consumer Products Association ) hint that brighter times might be just around the corner for the construction industry .
While expecting that UK construction output could drop by 25 % this year , they also predict the sector will bounce back by 26 % in 2021 – raising the prospect of a dramatic V-shape recovery for our industry .
With a surge in new building projects , many supply companies will double down on marketing efforts to try and secure new business . Beating off the competition could become increasingly difficult in the months ahead , with many companies looking for ways to cut through the noise .
Operations Director Jade Greenhow explains how Insight Data ’ s innovative prospect targeting solutions can help businesses to connect with the best prospects :
“ Here at Insight Data , we excel at equipping our clients with dynamic data solutions to help them target the most relevant prospects . Salestracker is the most powerful tool we offer to supply businesses data needs within the construction and fenestration industries .
“ Salestracker is the world ’ s first fully integrated sales and marketing platform , designed exclusively for the building and fenestration industry . It enables users to filter down extensive lists of prospects to ensure they are reaching the most relevant businesses for their services or products .”
“ We ’ ve seen a huge increase in interest in Salestracker since business have started to return . This powerful tool stores important data collected from companies across a wide range of businesses within the construction and fenestration industries , including trade counters , installers and fabricators .”
www . insightdata . co . uk
FIRST FEMALE FMB PRESIDENT
Members of the Federation of Master Builders ( FMB ) have elected Jan Etchells as their new National President at their Annual General Meeting , held virtually on 18 September . Jan , of Syntonic Kitchen Technicians Limited , and a long-term member of the FMB ’ s London Board , begins her two-year term as FMB President at a challenging time for the small and medium-sized ( SME ) building industry .
Alongside the difficulties caused by the coronavirus pandemic and Brexit uncertainty , however , there is also much to be positive about as the FMB turns 80 in 2021 . The FMB welcomes Jan and looks forward to working with her to support members , champion the FMB badge of quality , and promote membership that makes a difference .
Jan , who is the first woman to be appointed to the role , takes over from Arthur McArdle of Woodfield Building Services ( Staffs ) Limited . That FMB thanks Arthur for being a champion for apprentices in the construction industry , and for steering the FMB through some tough times , most notably , the coronavirus pandemic . Kevin Ireland of Delta Property ( Cardiff ) Ltd was elected National Vice President .
Jan Etchells said : “ I am extremely honoured to represent our membership and take on the role of FMB President at such an important time . I want to see our members thrive , and take pride in their FMB membership . I want to be a champion of quality , and would love to help the next generation to choose construction as a career regardless of gender .”
www . fmb . org . uk