2 | OCTOBER 2019
News
Story continued from the front page
How Mates in Mind is
working to change this
In our first year of action, we partnered
with organisations across the construction
industry, building a community of 185 Sup-
porter organisations, reaching more than
187,000 individuals across the sector.
Today, Mates in Mind supports over 300
organisations to improve their workplace
mental health.
Within the Mates in Mind framework
there are four key elements which, impor-
tantly, together offer a holistic and joined-
up approach:
1. To educate and inform the workforce –
with messages tailored to the workforce, to
leaders and to champions – helping every-
one understand their roles and responsibili-
ties when it comes to mental wellbeing
2. To support both the organisation in
creating the right programme for them,
offering guidance on specific worker issues
from creating a stress management policy
– through to connecting the workforce to
appropriate support at the right time.
3. To visibly support the framework
throughout the organisation with relevant
and accessible communication materials –
from hard hat stickers to van stickers, to
posters, flyers to wallet cards etc.
4. To help build an evidence base – Mates
in Mind is also developing a research
programme which will help the industry
understand the nature and impact of mental
health and ensure the development of effec-
tive and robust solutions.
To find out how to get involved with
Mates in Mind, get in touch with our
dedicated Programme Support Team on
020 3510 5018.
Read online at www.proinstaller.co.uk
HELPING CUSTOMERS GROW, THE FREEFOAM WAY
The last twelve months have seen a
very turbulent time, politically and econom-
ically; it is widely reported that business
owners have ‘battened down the hatches’,
held off on investment and are riding out
the storm.
But not at Freefoam. We felt that the time
was right to commission and deliver a broad
PR and digital campaign called ‘Helping Cus-
tomers Grow’. The aims of the programme
are to shine a light on the roofline market
and its supply chain, to showcase all areas of
our business and to illustrate how, as man-
ufacturers, we consistently deliver products
and services to help our customers grow.
Working with award winning agency
MRA Marketing and digital agency Mind
Made, we have created a wide range of high
quality, innovative material for print and
digital channels to bring our story to life.
From thought provoking articles, to custom-
er interviews, installer stories, and video
testimonials the message has been delivered
across the roofline and glazing press and
target audiences across all digital and social
channels.
Colin St John, Commercial Director:
“With a robust infrastructure and nearly
30 years of delivering to our customers we
have a strong and consistent story to tell.
Indeed, it’s been incredibly inspiring to hear
throughout this programme our customers’
stories of success and to know that we have
played an integral part in that develop-
ment.”
www.freefoam.com
VELUX® offers
90 days of
rewards
Roof window installers, builders and
homeowners across the UK and Ireland can
claim £40/€45 worth of rewards, redeema-
ble at top brand retailers and restaurants,
every time they buy a VELUX white painted
window during autumn.
The latest offer from leading roof window
manufacturer VELUX® runs during Septem-
ber, October and November and is available
on the entire range of VELUX white painted
roof windows, including manual, centre-pivot
and top-hung standard roof windows, combi-
nation solutions, and automatic electric and
solar VELUX INTEGRA® roof windows.
Rewards can be redeemed at a range of re-
tailers and restaurants including M&S, Argos,
Curry’s PC World, Pizza Express and Tesco.
Grant Sneddon, product manager from
VELUX said: “Autumn is a busy time for
installers, with more homeowners choosing
to add extra daylight to their existing or new
extensions and loft conversions. For roof
window installers across the UK and Ireland,
there has never been a better time to take
advantage of the growing trend of extending
your home or converting your attic space to
make more space for growing families.”
Speaking on VELUX Rewards, customer
Ben Powell, said: “Since the scheme was
first set up I have claimed on as many of
the VELUX products as possible, using
them in shops like John Lewis and M&S. In
December, I was able to use my rewards to
pay for my entire Christmas.
“You can submit your claims all year
round, not just during the promotion peri-
ods, which means the savings really can add
up.”
The 13th of December is the last day
customers can submit a claim at www.
velux.co.uk/rewards
Issue 79 | October 2019
www.proinstaller.co.uk
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Write to: Unit 2-3 Burleigh Court, Burleigh Street, Barnsley, S70 1XY
Tel: 01226 321 450 Fax: 01226 730 825 Email: [email protected]
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