Pro Installer October 2017 - Issue 55 | Page 36

36 | OCTOBER 2017 Roof Technology How rooflights can benefit health Roof Maker pioneers COLOUR HELPS INSTALLERS UPSELL Trends are continuing to change for external building products particularly doors, windows and roofline. For many years white was right and the only option but colour is now available in a range of shades and finishes. These colour options can give installers more opportunities to upsell. Freefoam, the colour roofline spe- cialist, has for some years been reporting a significant rise in sales of colour roofline products such as anthracite grey, sable and black. These follow trends in the market place with specifiers increasingly choosing grey and black for windows and doors giv- ing developments a modern feel. Freefoam marketing manager Louise Sanderson said: “Traditionally, PVCu has been white but the trend now is to move away from that. People want to choose a coloured PVCu that blends in with doors and windows for a more contemporary look.” The popularity of grey roofline products has soared and since Freefoam’s introduc- tion of the Anthracite Grey Woodgrain to its extensive roofline range, requests for grey colours have increased and proved to be a continuing success. There has been a rise in