12 | OCTOBER 2017
News
Read online at www.proinstaller.co.uk
LETTER TO THE EDITOR
Yale is going
on TV!
CAN YOU ACCURATELY
CLEANSE YOUR DATA?
This October sees the
launch of a brand new advertising
campaign with the Yale brand hit-
ting TV screens nationwide.
The advert, which will be aired
throughout the month on Channel
4, Sky, and ITV, will showcase the
benefits of the new Conexis® L1
Smart Door Lock. It will highlight
how the Smart Living solution can
add convenience to everyday lives
as well as giving peace of mind
that your home is secure.
Paul Atkinson, Sales and Com-
mercial Director for Yale, com-
mented: “This is the first time in
recent years that we have used TV
as a platform to target UK home-
owners, and we’re excited to see
the Yale brand in living rooms
across the country.”
Backed by a robust online and
social media campaign, this is
Yale’s biggest ever media spend,
helping to drive consumer demand
during a key time for security
sales when the nights start getting
darker and burglaries increase.
In the pursuit of new customers,
many businesses in the industry
are turning their hands to email
marketing and direct mail.
Investments are made in email
creators and data lists with grand
aims to target and engage with the
industry’s top decision makers.
www.yale.co.uk
However, what many of
HIGH PRAISE FOR MACHINERY FIRM
Mighton Products recently launched its own
brand range of machinery and has reached out to its
customers for their reviews on the range. The move is
part of its ongoing quest to make joinery production
quicker, easier and more efficient for both the small
or large-scale operator.
Gateshead-based joinery specialist Claremont Join-
ery purchased both the Mighton X-Cut™ and Scribe-
It™ machines and was quick to praise the speed and
accuracy of cut the machines gave. The company
said: “We purchased the machines three months ago
as we wanted to improve the ease and speed of pro-
duction without compromising on accuracy, and I’m
pleased to say there isn’t any aspect of the machinery
we would change.”
Taking advantage of a visit from the Mighton
Mobile Demonstration Vehicle, Claremont was able
to see the machines working before purchasing. The
demonstrations give customers the prime opportu-
nity for a live demo with a Mighton expert, seeing
first-hand how to get the most out of a potential
purchase.
www.mightonproducts.com
GLAZERITE ANNOUNCED
AS G17 FINALISTS
The Glazerite UK Group Ltd
have been named G Awards final-
ists with nominations in both the
Fabricator of the Year and Unsung
Hero categories.
Director, Jason Thompson said:
“We are delighted to have been
shortlisted for this year’s awards
and it is an honour to have got
to this stage. We are especially
pleased to be up for Fabricator of
the Year as it gives all of our staff
some well-deserved recognition
for their hard work which has
helped put us in the running.
“Melanie Jacobs was nominated
as our unsung hero as she has
been the driving force behind the
success of our customer services
department at our head office in
Wellingborough since becoming
Sales Office manager in 2010.
Her passion, drive and propensity
to go above and beyond allow
Melanie to effectively lead her
team year on year. All of which
she does whilst managing the
symptoms of rare auto-immune
condition Myasthenia Gravismake.
She sets a fantastic example to all
of us.”
www.glazeritewindows.co.uk
these companies seem to over-
look is an effective campaign
is only as good as its data. For
the deluge of responses they
expect to match their initial
investment, businesses need to
actively cleanse their data to
ensure they are contacting the
right people and getting the
right results.
In this current world of
acquisitions, mergers and
closures – especially in the
fenestration industry, the issue
of data decay has never been
more significant. If businesses
have purchased data or a one-
off list of email addresses, they
could be wasting their time
contacting individuals who
have changed jobs, retired, or
even passed away and busi-
nesses that could no longer be
trading.
Not to mention the potential
damage to reputations with
high bounce rates leaving busi-
nesses looking unprofessional
and resulting in potential black-
listing from email providers,
meaning the hard work and
investment could all be in vein.
Great data on the other hand
which has been fastidiously
fettled to ensure the most accu-
rate information can transform
an email campaign, producing
high deliverability rates with
low bounce rates and will help
to drive customers and sales to
the business.
Companies who have felt
the effects of bad data now
rely on Insight Data for their
industry-specific prospect data.
They no longer need to worry
about data cleansing or data
decay thanks to our pioneering
real-time data validated by a
seven-stage verification process.
In just one of those stages, our
team of in-house researchers
make 25,000 phone calls every
month