Gareth Thomas, sales and marketing director at Atlas Glazed Roof Solutions, explains:“ It’ s been a superb first six months since the launch of our Flat Rooflight and we’ re delighted to report that sales are consistently on the up. We know from talking to our installers that this is down to a number of factors – the look of the product, its competitive price, a fast five-day lead time and the comprehensive marketing support we provide. One thing they all say however is how easy this product is to fit. One of our customers reported that they’ d installed a roof light in just one hour, which is incredible.“ For us, it’ s fantastic to be supporting our installers

with a desirable, fitter-friendly product that will help them increase their productivity and ultimately boost their profits. It may be minimalistic in design, but this flat roof light is certainly maximising great market opportunities for them. With such a great first six months behind us, we’ re well on

course to hit our next exciting milestone of 50 flat roof lights a week very soon.” Developed to satisfy the growing trend for flat glazed roof products, the Atlas Flat Roof light features a 27 % slimmer overall frame height to achieve a flush glazed look with minimal internal and external sightlines. It

also delivers a complete roof( glass and frame) U-value of 1.3 W / m2k, without the need for triple glazing. It comes factory-glazed with toughened Pilkington Active Neutral Solar glass. The Low-E double glazing achieves a U-value of 1.0 W / m2k. It is available as standard in grey, black,

white, grey on white and black on white and in six stock sizes( 1x1m, 1x1.5m, 1x2m, 1.2x1.8, 1.2x2.5 and 1.4x2m), plus bespoke sizes to order. The Flat Roof light stockers are fabricated on a five-day lead time at the dedicated Atlas factory in Stonehouse, Gloucester.

Atlas has also developed a concise four-page brochure on the roof light which can be personalised to the installer.

For further information, please contact Atlas on marketing @ atlasroofsolutions. co. uk or phone 02838 327741.

After

Before

Plastic building product manufacturer Freefoam Building Products reports success in delivering support for homeowners and leads for local installers. The business says making a strategic decision several years ago to reach through the supply chain and engage with end users is paying dividends for all. Using the web, Freefoam put in place a range of tools to make choosing building products easy

and getting home improvements completed in a simple straightforward process. Mycladding. com is the latest innovation. Designed to meet the growing demand from consumers for exterior cladding products the site acts as an online portal to share product information about PVCu cladding, offers ideas and inspiration for homeowners and gives quick and easy access to a free no obligation fitting quote from a local installer. When Mr and Mrs Bowell in Spalding wanted to refurbish the front elevation of their bungalow they turned to Freefoam for help and support throughout the process- from samples to fitting. Using Freefoam’ s online cladding sample request service they received a range of boards and colours to make their selection

from the convenience of their home. Finding a reputable local installer was also handled online using Freefoam’ s website www. mycladding. com. Freefoam registered installer Simply Roofline installed white fascia, soffit and misty grey double shiplap cladding to create a low maintenance, neat, professional, smart new look. PVCu cladding is one of the fastest growing home improvement products becoming the main alternative to wood. With volume sales up by 61 % year on year Freefoam is among the first manufacturers to harness the power of the web to feed the online appetite for PVCu cladding, to help grow business and generate leads for Freefoam registered installers.

www. freefoam. com