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OCTOBER 2015 PRO INSTALLER
PRO PRODUCTS
www.proinstaller.co.uk
A LEAP OF FAITH
West Yorkshire based Whiterose Windows Limited is a specialist bi-folding and patio door manufacturer.
The company use Smart
Architectural’s aluminium profile system,
alongside the flourishing Liniar PVCu profile
to produce a complete
portfolio of fabricated
products from windows
to bespoke bi-folding
doors. Despite continuing rising manufacturing costs, the company
take pride in remaining
loyal to its customer
base by, so far, refusing
to increase the price of
its products.
Tony Smith, owner and
director of White Rose Windows, first decided to start
manufacturing the Liniar
bi-fold plus door system because at the time the system
offered something new and
different to anything else
that existed on the market.
He identified an opportunity
in the PVCu market in 2010
and thought it was a vast
improvement on the first
generation bi-fold doors.
Originally manufacturing
Liniar’s bi-fold plus door
system, the company then
moved to Liniar’s more
specialised system, ModLok™ in 2014, and now
produce a bi-folding door
and patio door using this
elite system.
ModLok™ is a new generation, structural door system,
defined as a high-end
bi-folding door system offering even greater strength
and rigidity, combined with
the structural benefits of an
aluminium doorset and high
energy efficiency of PVCu.
For greater thermal effectiveness, the Liniar ModLok™ bi-folding range can
be fitted with triple glazing,
reaching a U-value of 1.0
W/m²K, allowing consumers
to enjoy a warmer and quieter home as well as lower
energy bills.
A wide range of colours
and finishes are available,
alongside traditional white,
cream, oak and rosewood
as standard. The company
supplies various coloured
handles and hinges, tailored
to suit customer’s requirements.
Tony comments: “We have
had fantastic success manufacturing Liniar’s ModLok™,
and with the recent introduction of the ModLok™
patio door system into our
product range we can now
offer more options than
ever. Liniar ModLok™ patio
doors are ergonomically
designed with effortless
opening mechanism and fitted with Liniar’s revolutionary multi-wheeled ‘air glide’
system, meaning the door
is perfectly balanced as it
moves along its track.”
Tony continues: “We could
see the potential in the bespoke system and with the
PVCu market being stagnant
at the time, we decided to
bite the bullet and take a
chance; a chance that paid
off!”
Designed for modern living,
the Liniar ModLok™ door
is one of the most secure
patio doors money can buy.
Liniar’s patented ModLok™
modular locking mechanism
is built in to the frame, delivering unparalleled strength
combined with the highest
levels of security.
Although the quality of
both the bi-fold doors and
the patio doors has increased, meaning the cost
of the doors to the company
has increased; Whiterose
Windows refuses to put
up its prices. The company
claims that, even though
freezing its prices will
give it less profit margin,
the products still remain
competitive and as a result,
more people come to them
and keep coming back!
In 2012, adding another
string to its bow, White Rose
Windows began to manufacture Smart Architectural’s
aluminium profile system,
once again specializing in
the Visofold 1000 bi-fold
door, but gradually expanding so that they now offer
a full range of windows,
doors and patios, not only
catering for the domestic
market but also the commercial market too. This
was a total leap of faith into
the aluminium sector for
White Rose Windows.
“We began to experience
growing demand for aluminium fabricated products
and needed to make a
decision about if we should
manufacture or buy-in. Like
any Yorkshire man if there’s
a quid to be made we’ll go
‘a reputation
for quality and
strength’
out and get it! Seriously
though, we identified the
opportunity to manufacture
an aluminium system, which
we knew had already got a
reputation for quality and
strength. We charge competitive prices, we’re not
greedy; we would rather sell
more at lower prices, than
less at higher profit margins
and we do all this without
sacrificing on quality.” Tony
concluded.
For more information call
0148 471 7669 or visit
bifoldaluminiumdoors.co.uk