28
OCTOBER 2015 PRO INSTALLER
PRO NEWS
www.proinstaller.co.uk
‘LOYALTY’
REWARDED
Profile 22 has been nominated as a finalist
in this year’s G Awards in the hotly contested
Promotional Campaign of the Year – Trade
Category, for its ‘Fabricator in Focus’ promotion.
The ‘Fabricator in Focus’
campaign set out to add value to Profile 22 customers’
businesses and share their
successes and development.
Running between September
2014 and May 2015 it was based
upon insights into what makes a
truly rewarding customer/supplier relationship. It was delivered
through a series of trade press
advertisements featuring quotes
from Profile 22 customers and
extensive social media activities
that included short videos, all of
which celebrated the success of
the brand’s customers.
Profile 22 Brand Manager, Katie
Leese, explained: “Customer loyalty is often taken for granted but
for Profile 22 that couldn’t be further from the truth. Loyalty is an
incredibly valuable asset and the
Fabricator in Focus campaign isn’t
just a promotion of our best and
greatest, it’s an insight into what
makes a truly rewarding customer/
supplier relationship.
“We are very excited to be nominated and the G15 Awards evening
will be a very exciting time for us;
we would love to win the category
as the rubber stamp on what has
been a very exciting and successful campaign for Profile 22; and of
course our customers!”
Further information on
Profile 22 can be found at
www.profile22.co.uk
BECOMING
WORLD CLASS
Phoenix Doors has recruited Karen
Sandford as Operations Manager to
oversee production at the company’s two PVC door panel and composite door manufacturing sites.
A Commitment to
Online Marketing
London based installers
Dolphin Windows are
a company investing
in modern marketing
techniques. The Network
Veka installers from
Chingford approached
Purplex Marketing nine
months ago looking for a
marketing agency to develop a unique strategy
to increase their leads.
Sean Scott, Business Development Manager, from
Purplex commented:
“Our first port of call was
to create a best in class,
mobile friendly website for
Dolphin Windows, complete
with modern re-branding.
We know that during the
buying process customers are going to visit your
website - so it was critical
to ensure that the Dolphin
Windows website reinforced
their experience, linked with
Network Veka and built trust
in the Dolphin brand.”
Once the new website
had been launched, Purplex
created a powerful online
marketing campaign driving
traffic and leads, whilst also
supporting Dolphin with
newspaper advertising and
email campaigns.
Paul Lunn, General Manager from Dolphin, commented:
“Purplex has an excellent
understanding of the double
glazing industry which is
particularly advantageous.
We are confident that Purplex will continue to deliver
on its promises and therefore have just increased our
monthly advertising budget
with the company.”
Dolphin realised the
benefits of a joined up
approach to marketing,
developing a strong partnership with an agency
with exceptional skill sets.
Purplex are a full service
marketing agency with over
40 staff, specialising in the
glazing industry.
To find out more visit www.
purplexmarketing.co.uk
Karen brings more than 30 years’ broad
manufacturing experience to her new position, including a recent similar executive
role in the security and fire doors sector.
Her key responsibilities include planning
and implementing process improvements
to align with MASCO UK Window Group
policy, ensuring that the business continues to move forward offering the best
up-to-date quality products delivered on
time, every time.
Commenting on her role, Karen says:
“I’m relishing this new challenge and
we’re starting to see improvements already. As we continue to increase efficiency and further enhance our operations,
Phoenix has the potential to become a
World Class Manufacturing company.
Achieving this status is the long-term
goal.”
Another priority is planning for a dedicated second production line to cope with
demand for Meridian, Phoenix’s 70mm
double-rebated premium composite door
range, which is proving popular with installers and homeowners alike.
Haydon Statham, Phoenix Doors’ Sales Director, said: “Having grown at phenomenal
speed this year, we’re getting smoother and
slicker. Karen’s manufacturing knowledge,
expertise and approach is already making a
positive difference to our production schedules and customer deliveries.”
For more information, please call
Phoenix Doors on 01487 740469, email
[email protected] or visit
www.phoenixdoorpanels.co.uk