20
OCTOBER 2014 PRO INSTALLER
PRO NEWS
www.proinstaller.co.uk
VEKA UK
Group
tops 100
Approved
Installers
What every Installer
ought to know…
About Choosing
New Products
& Suppliers for
Maximum Profit
CHECKLIST: How to make ‘light work’ of a simple
business growth decision and process that can often
seem daunting, complicated or long-winded.
Why are we
publishing this
Checklist?
Since it was unveiled at this year’s FIT Show in June,
The VEKA UK Group’s Approved Installer initiative has
already welcomed over 100 members onto its books.
The key aim of the
scheme, which is free
of charge, is to assist
installers with selling
VEKA and Halo products
and there are a whole
host of tools to assist
them. These include valuable sales leads from a
dedicated consumer-facing website and access
to exclusive, professionally-designed marketing
materials.
In addition to the first 100
Approved Installers, there
are also around 40 Approved
Fabricators who are now
eligible to approve their
installer customers.
Amy Grundy, National Sales
Manager for the Approved
Installer scheme, is thrilled
by the positive reaction it has
received from the outset. She
said:
“To have hit the milestone
of 100 Approved Installers,
eager to show their commitment to using high-spec
VEKA and Halo products, is
a great result for the scheme
– particularly this early in its
history.”
Key to the Approved Installer marketing support offer
are the online Marketing
Hubs, where users can access
a wide range of marketing
templates for items that they
can personalise, such as drop
cards, retail brochures, popup stands and more.
Amy concludes: “We’re
ecstatic with the response
that the Approved Installer initiative has received.
Homeowners benefit from
great products and workmanship, Approved Installers get
great leads and promotion
– all with the backing of the
industry’s most-recognised
name, and Approved Fabricators can rely on return trade
and client loyalty. With incentives like that, I’m already
looking forward to greeting
our next 100 Approved Installers.”
To find out more about
becoming a VEKA or Halo
Approved Installer visit
www.vekauk.com/approvedinstaller.
A little while ago we
were talking with an installer of windows, doors
and conservatory products, who has been in the
glazing industry for over
15 years. He pretty much
knows everything there is
to know about his game.
However, because of the
rising competition, things
are getting harder, in terms
of making profit on these
jobs. He is still very busy,
often working more than
60 hours a week, but despite this, he is unable to
make the profits he used
to make to take his business to the next level.
with all his experience in
the industry, had avoided
making such an important
decision, which could have
had such a positive impact
on his business, profits
and life… he was unable
to make a decision, due to
lack of information.
We’ve now realised
our mistake in this
area, and we’ve
rectified that now.
Even though we had all
the information available
to educate our prospective
partners, we were not doing a good eno ugh job of
sharing that information.
Plus, the whole process of
becoming a Trade Resellers was too complicat-
‘could have had such a
positive impact on his
business, profits and life’
He has been thinking seriously about adding new
‘more profitable’ products to his range, but has
been putting this decision
off for 2 years, as he is
worried about making the
wrong decision, and he
feels he doesn’t have the
time to sort it all out.
Since we are Manufacturers helping installers expand their businesses, you
can imagine how shocked
we were. This installer,
ed, so our friend was right
in his assessment, and
from what we gather, it’s
like this across the board.
We’re just one of many
Manufacturers in the
Fenestration Industry who
have been guilty of not
providing enough information and clarification.
To make things right… we
have put together a very
comprehensive checklist
and detailed explanation
of the things you need to
look out for, when choosing a New Product Range
to sell or a New Supplier
to work with.
Our ‘Business Growth’
Checklist will help any Installer or Owner looking to
change products, change
suppliers, or introduce a
brand new range. We do
not have enough space to
go into detail about these
important factors here, but
we have listed a few below
for you:
Profit Potential, Training,
Easy Integration, Upfront
Costs (or Not), Instant
Sales, Back-End Sales,
Track Record, Lead Generation, Marketing Plan,
Resellers Pack, Partner
Branded Website, Ongoing
Support, Track-Record,
Guarantees, Case Studies
etc.
Our Checklist goes into
great detail about what
you definitely need to ask
your current supplier or
new supplier before taking
on any new products…
to bring additional profits
into your business, to fuel
your business growth.
To download your comprehensive 21 Point ‘Business
Growth’ Checklist now, go
to: www.milwoodgroup.
com/pro-checklist
Or call Kevin Horne on
0845 869 6006 or email
[email protected]
for your copy today.