26
OCTOBER 2013 PRO INSTALLER
PRO NEWS
www.proinstaller.co.uk
GROWTH IN
COMMERCIAL SECTOR
Freefoam Registered
Installers, The Fascia
Company Ltd, based in
Nottingham, report new
growth into the commercial sector with the
completion of several
recent projects including a large roofline
refurbishment of the
UK distribution office of
Italian hosiery company, Golden Lady.
Situated in Sutton in Ashfield, Nottinghamshire, the
building was approximately
20 years old and an exact
copy of the company’s European HQ in Milan, Italy. Having incurred considerable
expenditure and disruption
painting the existing boards
in the past the maintenance
‘a low
maintenance
long lasting
alternative’
team wanted to install a low
maintenance long lasting
alternative. They also specified an exact match to the
existing black stained timber
to ensure continuity with
their other office building
and were keen to use a local
company. After approaching
several businesses, The Facia
Company Ltd (TFC) were
awarded the contract.
The Fascia Company Ltd,
buying from local Freefoam
stockist, Knights Building
Plastics, used the Freefoam
woodgrain range to provide
a like for like replacement
to the building and fitted 62
metres of fascia and soffit in
Black Ash woodgrain finish
and Freeflow black ogee
rainwater system, to ensure
adequate water management from such a large roof
area.
Call 01604 591110, email
[email protected] or
visit www.freefoam.com
Blazing a trail in
conservation areas
Local Publicity
Campaign
A Success
Specialist uPVC vertical sliding sash window fabricator
Roseview Windows is on a trail blazing mission.
Roseview passionately
believes high quality
uPVC sash windows
have a place in conservation areas and
has spent the last few
months campaigning to
get its products specified by local councils.
FENSA’s recent trial
publicity campaign in
selected local newspapers around the country has been deemed
a success. A random
sample of installers
who participated in the
cost-effective support
advertising to the
article were contacted
for their comment and
feedback.
Following Roseview’s
efforts its Heritage Rose
and Ultimate Rose windows
have been specified in over
30 conservation areas, and
they’ve changed the opinions of many conservation
officers in the process.
Roseview’s managing
director, Willie Kerr, who has
spearheaded the campaign,
comments: “There are still
many conservation officers
who see uPVC windows as
45% were able to positively identify new customer
enquiries originating from
these adverts, with one company stating they received
nine new leads. Customer
enquiries might well have
been higher still as 12% of
installers contacted do not
record from where new business leads originate.
The article extolled the
benefits of using FENSA registered installers. It outlined
tacky, poor quality and totally
unsuitable for heritage properties. This may be true of the
mock casements of yesteryear,
that neither looked nor operated like a timber original,
but technology has moved
on. Our top spec product, the
Ultimate Rose, has all the hall-
marks of a 19th century box
sash– and one conservation
officer even said it looks more
authentic than many modern
timber windows!”
Roseview manufacture two
windows that have been
specified in conservation
areas, the Heritage Rose and
newly launched Ultimate
Rose. Both include a deep
bottom rail, authentic putty
lines and slim sight lines.
For more information on
Roseview call on
0844 870 7178 or visit
www.roseview.co.uk
the risks to homeowners
(including failing Building Regulations) of using
non-registered installers and
companies offering cheaper
cash-in-hand deals.
In total the trial local
newspaper campaign appeared in local newspapers
around the country and
reached a total readership
of over 1.8 million people.
The articles appeared across
England and Wales from
Devon to Teeside. 235 installers supported the feature
articles.
The local newspaper campaign is now being rolled
out around the country and
might be featured in your
local newspaper. It will be
repeated twice more in 2013
and through 2014.
www.fensa.org.uk