In today’ s competitive market, clients are savvier than ever. They want systems that will elevate their renovation’ s design, not just ones that provide function. For installers, this means needing to offer products that look great and deliver on performance.

That’ s why Origin prioritises aesthetics alongside strength, thermal efficiency, and security.

Why style is a sales tool

Homeowners often build Pinterest boards full of ideas and a clear vision for their extension or renovation project. If an installer can’ t offer products that match their vision, they will go elsewhere.

To help installers meet and exceed customer expectations, Origin has created two distinct, in-demand styles for its products: Soho and Gallery( formerly Contemporary). This takes the guesswork out of specification, allowing installers to present a range of styles that meet homeowner demand without compromising on performance.

More than just two choices

While Soho and Gallery are the headline options, Origin provides extensive flexibility. Installers can reassure their customers that their windows and doors can be tailored to their exact wants and needs.

With over 150 RAL shades and multiple options for hardware and handle styles, customers can even blend the aesthetics to create a specific vision. Every Origin product is made completely bespoke, ensuring a cohesive final look.

The benefits for installers

The value of defined styles goes beyond appearances:

• Simpler specification: Clear design options mean fewer difficult decisions, ensuring windows and doors naturally match the project’ s architectural style

• Reduced risk: With defined styles to use as a guide, and the ability to fully customise every bespoke element, installers don’ t have to worry about disappointing customers

• Sales advantage: Offering high-end and desirable products gives installers an immediate edge

• Performance guaranteed: With aesthetics that never compromise performance, installers can assure customers that they are getting perfectly crafted products with industry-leading thermal efficiency and security

The installer’ s advantage

Origin’ s Soho and Gallery styles are a way for installers to win more work and deliver greater customer satisfaction. With homeowners increasingly viewing glazing as a statement feature instead of a functional afterthought, offering Origin can help meet their requirements from the beginning.

Manufactured in the UK with full aftersales support and a product range that combines looks, performance, and reliability, Origin provides an important edge in a competitive market.

trade. origin-global. com

Soho style:

The Soho style is a statement, built with striking glazing divides to create a highly sought-after, industrial-inspired aesthetic. Installers can present it as a modern take on heritage steel windows, but engineered in premium, high-performance aluminium.

Soho is perfectly suited to urban developments, loft conversions, or character builds where design is part of the story and instantly adds presence to a façade.

For installers, the appeal is straightforward. Soho adds architectural impact for a true design statement. This look can be achieved across Origin’ s collection of doors and windows, for a cohesive look throughout a property.

Gallery style:

The Gallery is all about clean, modern lines. This style embraces minimalism, with slim frames engineered to maximise glass and light. It’ s the style of choice for customers building sleek extensions, modern new builds, or properties where uninterrupted views are the priority.

Large sliding doors, expansive picture windows, and casements with barely-there frames, such as those of the OS-29 + sliding door and OW-70 window, come into their own in the Gallery look. It’ s a style that satisfies the growing appetite for light-filled, openplan living. By offering it, installers can meet customer demand and demonstrate their understanding of current architectural trends.