Pro Installer November 2024 - Issue 140 | Page 52

Business
52 | NOVEMBER 2024

Business

Read online at www . proinstaller . co . uk

MORLEY GLASS NAMED FINALIST IN YORKSHIRE CHILDREN ’ S CHARITY ’ S BUSINESS AWARDS

Uni-Blinds ® integral blinds manufacturer Morley Glass has been shortlisted for an award in ‘ The Yorkshires ’ Business Awards 2024 in recognition of its commitment to environmental and social sustainability .
The company is a finalist in the ‘ ESG Excellence ’ category of the awards programme organised by Yorkshire Children ’ s Charity . These awards are held every year to celebrate Yorkshire ’ s entrepreneurial spirit whilst at the same time raising money to support children and young people who are living at a disadvantage .
Strong environmental and social governance – ESG – is an area in which Morley Glass has invested significant time and resources over the past 20 years , ensuring the company operates in
a way that not only minimises its impact on the local community , but works to actively improve it .
The company ’ s ESG approach is demonstrated in a number of ways , including through its pioneering post-consumer IGU ( insulating glass unit ) recycling service . This scheme enables Morley Glass customers to arrange for the endof-life IGUs that they remove during window and door replacement work to be collected and crushed
into cullet for the remanufacture of new building glass .
This scheme generates revenue , all of which goes into the Morley Glass GreenVision fund . This fund was set up to provide grants to charities , groups and individuals who are involved in all kinds of social and environmental improvement projects in communities across Yorkshire , and so far more than 180 grants of £ 500 have been awarded .
In addition , Morley Glass works to maximise the re-use of waste materials , particularly the high quality wooden boxes in which it receives all its ScreenLine integral blind systems . These are donated to schools and the PIECES Project , a community interest company which delivers a number of programmes designed to help young people unlock their creative and entrepreneurial potential .
And in the company ’ s latest development of its ESG strategy , it has partnered with a waste management specialist to divert the waste metal drums used by its sealant supplier away from recycling into re-use . This means hundreds of metal drums every year will now be reconditioned and sold on for new industrial uses , raising further revenue for GreenVision in the process .
Ian Short , Managing Director of Morley Glass said : “ The awards programme has significant extra value given that all the businesses entering are supporting the Yorkshire Children ’ s Charity – this is a fantastic organisation that does incredible work to help young people in more challenging circumstances .”
The Yorkshires Business Awards 2024 ceremony will take place on Friday 6th December at The Queens Hotel in Leeds City Centre , with entrepreneur and BBC Dragon ’ s Den ‘ dragon ’ Sara Davies .
Find out more about The Yorkshires Business Awards 2024 at www . yorkshirechildrenscharity . org
www . morleyglass . co . uk

LEADING AGENCY INVESTS £ 450K IN MARKETING TECH

Purplex Marketing , the UK ’ s leading specialist agency in the fenestration industry , has announced a significant £ 450,000 investment in cutting-edge marketing technology .

we ’ re investing in our clients ’ futures .

This substantial commitment reflects rapid changes in the marketing sphere , aiming to propel its clients ’ businesses to new heights in an increasingly competitive digital landscape .
The investment includes a wide range of state-of-the-art marketing tools and platforms , focusing on data analytics , marketing automation and integration technologies . These will enable Purplex to offer enhanced services across various aspects of digital marketing .
Andrew Scott , Purplex ’ s founder and MD , said : “ In the last few years we ’ ve seen unprecedented changes in the way we approach marketing , largely driven by emerging technology . Our investment ensures that our clients stay ahead of the curve and remain competitive in their respective industries . We ’ re not just investing in technology ; we ’ re investing in our clients ’ futures .”
The agency ’ s commitment to innovation is set to benefit businesses across the glazing sector , providing them with access to advanced marketing solutions designed to generate high quality leads and rapidly increase their online visibility .
Purplex Marketing ’ s investment reflects the growing importance of ‘ MarTech ’ – short for ‘ Marketing Technology ’ – in today ’ s business environment . As digital marketing continues to evolve , such investments are becoming crucial for agencies aiming to deliver top-tier services to their clients .
The new technologies are already being integrated into Purplex ’ s operations , with clients expected to see the benefits in the coming months .
For more information about this leading full-service agency and how it can help your business to grow , visit : www . purplexmarketing . com