News
16 | NOVEMBER 2023
News
Read online at www . proinstaller . co . uk
SOLD OUT GLAZING SUMMIT ANOTHER HUGE SUCCESS
A sold out Glazing Summit brought together some of the biggest players and brands in the industry under one roof , at what was another staggering success for the event .
Almost 500 key players , business leaders and industry professionals from across the whole supply chain descended on the world-renowned Edgbaston Stadium in Birmingham for a day of discussion and insight on some of the most important issues the sector is facing .
The Glazing Summit , in its fifth year , featured its most explosive agenda yet , with expert panellists discussing the future homes standard and triple glazing , the skills crisis , and the challenges facing installers .
The main message from the event , however , was that the industry can expect a tough year ahead and businesses need to put plans in place now to weather the storm . A poll carried out in real-time with delegates showed 71 % of businesses had seen a significant decline in the market compared to last year .
Andrew Scott , Glazing Summit founder and CEO of Insight Data and Purplex Marketing , presented a keynote on the marketing strategies businesses should be using to mitigate the market slowdown .
“ The industry has slowed , and companies once again need to focus on their brand , reputation and marketing strategy ,” said Andrew . “ Businesses that invest in marketing during challenging times out-perform their competitors and capture market share , meaning they can grow even in a slowing market .”
Andrew also highlighted that the industry must improve its sales skills , after a boom period when many sales people became order-takers .
Other highlights included eye-opening keynotes from Insight Data ’ s Operational Manager Alex Tremlett on the company ’ s ‘ State of the Industry Report ;’ the GQA ’ s Strategic Relationship Manager Dan Brown on the implications of the New Building Safety Act and leading economist Ed Johnstone on the UK ’ s economic outlook .
The day was then rounded off in high-octane style by the UK ’ s number one inspiration business speaker Brad Burton on how delegates can make positive and lasting change faster to shape the future of their businesses .
“ Glazing Summit 2023 illustrated the industry ’ s commitment to exchange ideas , share best practice and drive innovation and we are proud to have created an event that not only showcases the industry but also paves the way for its future ” added Andrew .
www . glazingsummit . co . uk