46 | NOVEMBER 2019
Business
Read online at www.proinstaller.co.uk
Brexit report provides unprecedented
insight into industry’s preparations
Insight Data, the industry’s
trusted provider of market intelli-
gence, has shared the findings of
its latest market research project,
providing a comprehensive over-
view of the industry’s views on
Brexit.
The Brexit report aims to
provide a current snapshot of
the thoughts, feelings and prepa-
rations of business across the
Fenestration industry, as the UK
prepares to leave the European
Union. The research benefits from
the real-word experiences and pre-
dictions of the Top 500 companies
within the fenestration industry.
Insight’s in-house research team
quizzed businesses on a range of
topics relating to Brexit, includ-
ing their views on a ‘no-deal’ exit,
a potential rise in import costs
and the outlook for industry
post-Brexit. The report also asks
businesses for their predictions for
the UK economy in the immediate
aftermath of leaving the European
Union.
Jade Greenhow, Operations
Director at Insight Data comments:
“While it clearly demonstrates the
confidence of the industry – with
77% believing their businesses
will prosper in the event of a
‘no-deal’ exit, responses were far
more reserved when it came to the
state of the UK economy in the six
months after we leave.
“Reports like this really demon-
strate the strength of Insight Data
and our wide range of services.
Whether customers work with
our specialist research team, use
Salestracker, or our email market-
ing platform, they also get to take
advantage of this unrivalled mar-
ket intelligence to build high-im-
pact campaigns, accurately assess
different markets and strategically
plan ahead.”
www.insightdata.co.uk
25% increase in booked appointments
thanks to Purplex, says leading installer
Based in North Somerset,
Seal-Lite is a well-established
aluminium and uPVC fabrica-
tor and installer operating in
the retail, trade and new-build
markets. Earlier this year Seal-Lite
appointed Purplex to launch a
new high-quality bespoke website
and implement a powerful digital
marketing strategy consisting of
SEO, Google, and Facebook Ads
and Social Media.
And the results have demon-
strated why Purplex are the lead-
ing full-service marketing agency
in the fenestration industry.
A delighted Chris Shearn, Man-
aging Director of Seal-Lite, com-
mented: “We have a had a hugely
successful last three sales months
and it’s all down to the impressive
work from Purplex. To have a
25% increase in booked appoint-
ments in that time, particularly
when there is uncertainty due to
Brexit, is incredible. We have a
long-standing relationship with
Purplex, and it has really benefit-
ted our business. They know our
products, but more importantly
they know the industry too, so
they know what works and what
doesn’t.”
Adi Day, Purplex’s Digital
Director, commented: “Seal-Lite
told us they wanted to take their
business to the next level, so we
devised a powerful strategy that
would raise their profile, strength-
en their brand and generate
quality enquires. Results have
been very promising and it’s great
to see this has translated into a
noticeable boost in sales for Seal-
Lite. The company is going from
strength to strength and we look
forward to supporting their future
growth.”
Visit www.purplexmarketing.com
MORLEY GLASS
& GLAZING
ANNOUNCES
22% ANNUAL
GROWTH
Specialist integral blinds
manufacturer Morley Glass & Glaz-
ing has reported 22% growth in
turnover in the past 12 months.
The successful £18 million com-
pany is the largest manufacturer
of sealed units with ScreenLine®
integral blinds inside in the UK. It
provides its customers with free
delivery in just 10 working days,
as well as full technical, marketing
and aftersales support.
Commenting on the growth of
the company, managing director
Ian Short says: “We’ve been in
business for 21 years and have
a huge amount of expertise and
experience in manufacturing Uni-
Blind® sealed units with integral
blinds inside so customers can be
confident that they will receive the
highest quality products. We’re
manufacturing around 2,400
integral blinds a week so have
become real specialists. We have
a close working relationship with
Pelini in Italy and offer the full
range of ScreenLine blinds to UK
customers both for residential and
commercial projects.
“This recent success follows
previous annual rates of growth
of 22% and 23% in 2018 and 2017
respectively and we’re aiming
for a further 20-25% growth next
year. Our consistent growth
demonstrates our commitment in
our high-quality manufacturing
processes, our investment in mar-
keting and customer service and
also reflects the increased demand
from homeowners and commercial
developers for integral blinds –
particularly for bi-fold and sliding
patio doors.”
www.morleyglass.co.uk