Pro Installer November 2019 - Issue 80 | Page 46

46 | NOVEMBER 2019 Business Read online at www.proinstaller.co.uk Brexit report provides unprecedented insight into industry’s preparations Insight Data, the industry’s trusted provider of market intelli- gence, has shared the findings of its latest market research project, providing a comprehensive over- view of the industry’s views on Brexit. The Brexit report aims to provide a current snapshot of the thoughts, feelings and prepa- rations of business across the Fenestration industry, as the UK prepares to leave the European Union. The research benefits from the real-word experiences and pre- dictions of the Top 500 companies within the fenestration industry. Insight’s in-house research team quizzed businesses on a range of topics relating to Brexit, includ- ing their views on a ‘no-deal’ exit, a potential rise in import costs and the outlook for industry post-Brexit. The report also asks businesses for their predictions for the UK economy in the immediate aftermath of leaving the European Union. Jade Greenhow, Operations Director at Insight Data comments: “While it clearly demonstrates the confidence of the industry – with 77% believing their businesses will prosper in the event of a ‘no-deal’ exit, responses were far more reserved when it came to the state of the UK economy in the six months after we leave. “Reports like this really demon- strate the strength of Insight Data and our wide range of services. Whether customers work with our specialist research team, use Salestracker, or our email market- ing platform, they also get to take advantage of this unrivalled mar- ket intelligence to build high-im- pact campaigns, accurately assess different markets and strategically plan ahead.” www.insightdata.co.uk 25% increase in booked appointments thanks to Purplex, says leading installer Based in North Somerset, Seal-Lite is a well-established aluminium and uPVC fabrica- tor and installer operating in the retail, trade and new-build markets. Earlier this year Seal-Lite appointed Purplex to launch a new high-quality bespoke website and implement a powerful digital marketing strategy consisting of SEO, Google, and Facebook Ads and Social Media. And the results have demon- strated why Purplex are the lead- ing full-service marketing agency in the fenestration industry. A delighted Chris Shearn, Man- aging Director of Seal-Lite, com- mented: “We have a had a hugely successful last three sales months and it’s all down to the impressive work from Purplex. To have a 25% increase in booked appoint- ments in that time, particularly when there is uncertainty due to Brexit, is incredible. We have a long-standing relationship with Purplex, and it has really benefit- ted our business. They know our products, but more importantly they know the industry too, so they know what works and what doesn’t.” Adi Day, Purplex’s Digital Director, commented: “Seal-Lite told us they wanted to take their business to the next level, so we devised a powerful strategy that would raise their profile, strength- en their brand and generate quality enquires. Results have been very promising and it’s great to see this has translated into a noticeable boost in sales for Seal- Lite. The company is going from strength to strength and we look forward to supporting their future growth.” Visit www.purplexmarketing.com MORLEY GLASS & GLAZING ANNOUNCES 22% ANNUAL GROWTH Specialist integral blinds manufacturer Morley Glass & Glaz- ing has reported 22% growth in turnover in the past 12 months. The successful £18 million com- pany is the largest manufacturer of sealed units with ScreenLine® integral blinds inside in the UK. It provides its customers with free delivery in just 10 working days, as well as full technical, marketing and aftersales support. Commenting on the growth of the company, managing director Ian Short says: “We’ve been in business for 21 years and have a huge amount of expertise and experience in manufacturing Uni- Blind® sealed units with integral blinds inside so customers can be confident that they will receive the highest quality products. We’re manufacturing around 2,400 integral blinds a week so have become real specialists. We have a close working relationship with Pelini in Italy and offer the full range of ScreenLine blinds to UK customers both for residential and commercial projects. “This recent success follows previous annual rates of growth of 22% and 23% in 2018 and 2017 respectively and we’re aiming for a further 20-25% growth next year. Our consistent growth demonstrates our commitment in our high-quality manufacturing processes, our investment in mar- keting and customer service and also reflects the increased demand from homeowners and commercial developers for integral blinds – particularly for bi-fold and sliding patio doors.” www.morleyglass.co.uk