20 | NOVEMBER 2019
News
Read online at www.proinstaller.co.uk
INSTAGRAM QUEEN ‘LIKES’ VIRTUOSO DOOR
When Instagram cleaning
sensation Lindsay Turford –
known as dazlincleaning – needed
to upgrade the front and back
doors at her home in Worcester-
shire, she naturally wanted the
new ones to bring a touch of spar-
kle. And Lindsay was so impressed
when she saw the collection of
composite doors from Virtuoso
Doors that she knew she’d finally
found the perfect doors for her
three-bedroom home.
“We’ve lived in the house for 12
years now and the original timber
doors were past it. It was time
for a change, but I’m notoriously
choosy and didn’t want to pick
the wrong doors,” says Lindsay.
“I’d been sharing my story on
social media and heard about the
composite doors from Virtuoso
Doors.”
Lindsay immediately placed an
order for a new front and back
door – the Kingston A2 cottage
style composite door in Pebble,
which is a Virtuoso superior col-
our, for the front and Virtuoso’s
Crafton composite door in white
for the back. She shared her story
on Instagram and attracted more
than 11,000 views from follow-
ers when the doors were
installed.
“My followers love to hear
all about my cleaning hacks
and tips for the home and
they were really enthusiastic
when I did the big reveal of
my new Virtuoso doors. The
doors are superb looking
and they have made a huge
difference to my home. We
wanted our doors to offer greater
performance and security and you
can tell by the quality of these
doors that they will do just that.”
www.virtuoso-doors.co.uk
FOUR-TIME FINALIST LOOKS
FORWARD TO STAR NIGHT
Epwin Window Sys-
GLADIATOR ARE YOU READY?
To ensure it stays at the top of the market,
Endurance is always putting their doors to the
test. Who better to try them out than James
Crossley? Or, as those of us who lived through
the 90s know him, Hunter from Gladiators.
Hunter features in the
latest creation produced
by Endurance’s winning
marketing team. In this
video, he is put up against
three contenders: a uPVC
door, a GRP foam-filled
composite door and an
Endurance solid core com-
posite door.
The video shows Hunt-
er make light work of the
uPVC and GRP doors,
smashing through them
with ease. However, the
Endurance door proves a
greater challenge and more
than a match for the gladia-
tor. Despite his best efforts,
the Endurance door stays
solid and secure.
As if one victory wasn’t
enough, Endurance put
their door to the test again.
In the second half of the
video, Hunter is joined by
back-up to try the Endur-
ance Challenge. Even with
three minutes each and
a sledgehammer, none of
these tough guys can break
down their door.
It’s no surprise that En-
durance composite doors
can defeat all challengers,
considering the iconic,
48mm solid timber core.
This unique design makes
Endurance doors up to 10%
thicker than most of their
composite contenders. Com-
pared to uPVC or GRP al-
ternatives, Endurance doors
are in another league.
Members of Endurance’s
Installer Network can use
this promotional video for
their marketing. It joins the
rest of the fantastic materi-
als available for use, which
are all part of Endurance’s
commitment to helping
their installers grow their
sales.
To download Endurance’s
new marketing material,
email marketing@
endurancedoors.co.uk
tems have been confirmed
finalists in four G Award
2019 nominations. It has
been shortlisted in the
New Product of the Year
category, the Promotion-
al Campaign of the Year
category and twice in the
Commercial Project of the
Year category.
Gerald Allen, Marketing
Manager at Epwin Win-
dow Systems, said: “The G
Awards celebrate excel-
lence in the window indus-
try so we are delighted to
have received these nom-
inations. They reflect the
hard work of our in-house
teams and fabrication and
installation partners.”
The systems house has
been nominated in the New
Product of the Year catego-
ry for Stellar, its innovative
new aluminium window
and door system. It was
designed from the ground
up specifically for the
retail and light commercial
sectors and offers unique
features that enable fabri-
cators and installers to tap
into the recent resurgence
of the aluminium sector.
There is also a nomina-
tion in the Promotional
Campaign of the Year
for Stellar. The powerful,
attention-grabbing cam-
paign was based around
the theme of space and
the launch of a new star
performer.
Finally, the systems house
has been nominated twice
in the Commercial Project
of the Year category which
showcase the design excel-
lence of their products.
The G Awards are the
industry’s premier event for
the glass and glazing in-
dustry. The winners will be
announced the G19 Awards
Presentation & Gala Dinner
on Friday 29 November
at the prestigious London
Hilton on Park Lane.
epwinwindowsystems.co.uk