40 | NOVEMBER 2018
Business
Read online at www.proinstaller.co.uk
PICK ‘N’ MIX MARKETING
SUPPORT PACKAGE
FROM JACK ALUMINIUM
Jack Aluminium Systems has launched a
suite of product information sheets as part of its mar-
keting support package for fabricators.
Available to download from the new website, the
product information sheets have been designed to
help fabricators sell the benefits of the complete Jack
Aluminium Systems range. They offer information
on the key features, technical information, service &
finish options as well as suitable applications. They’ve
been designed as double-sided A4 leaflet-style sheets
so that customers have access to marketing literature
that suits what they offer.
The new website features all the new products,
up-to-date technical information on the full product
range, new project galleries and some great examples
of commercial projects that have been completed
using Jack Aluminium products.
Ash Pearson, Sales Manager at Jack Aluminium
explains: “With the addition of our TW70 TruEner-
gy Window and TRL90 Flat Rooflight systems, our
Morley Glass & Glazing wins
£500,000 hospital contract
Morley Glass & Glazing has
thermal commercial door brochure wasn’t proving
enough for fabricators customers.
www.jackaluminium.co.uk
GGF AND MYGLAZING
SHORTLISTED FOR
CONSTRUCTION
MARKETING AWARDS
The Glass and Glazing Fed-
eration (GGF) and its consumer
website MyGlazing.com have been
shortlisted as finalists in three
categories for the Construction
Marketing Awards, the annual
event that showcases creativity,
innovation and effectiveness in
marketing across the construction
industry.
The GGF’s 40th Anniversary Cam-
paign in 2017 has been nominated
in the “Best use of Research and
Insight” Category, while MyGlazing.
com (in conjunction with Refresh
PR) has been nominated for the
“Best Use of Press and PR” and the
“Best Mid-Budget Campaign”.
The GGF’s 40th Anniversa-
ry campaign entailed extensive
research that trawled the GGF’s
archives with some of the refer-
ence books going back over 200
years of trade bodies in the glass
industry. From the research, the
GGF produced a timeline starting
from 1328 and London’s Guild
of Glaziers (the industry’s first
known trade body) right through
to 2017 and the GGF’s position in
the industry as the leading trade
organisation for the last 40 years.
Refresh PR were appointed the
GGF’s consumer PR agency in
2015 and have since help grow
the awareness and interest in My-
Glazing.com (the GGF’s consumer
website).
The Construction Marketing
Awards Gala Dinner takes place
on Thursday 29th November at
Hilton Bankside, London.
http://www.cmawards.co.uk/
won a £500,000 integral blinds
contract with Belfast City Hos-
pital and saved the hospital
thousands of pounds.
Morley has supplied the hos-
pital with its SL20 MB system,
which are motorised blinds
inside sealed units that were
specially developed with two
operating mechanisms – one for
the patient to control inside their
room, and a key operated over-
ride system for nurses to operate
from the corridor. The electric
brushless motor quietly rais-
es, lowers and tilts the integral
blinds safely, smoothly and with
precision.
The integral blinds have been
installed at the new £20m two-sto-
rey Acute Mental Health Inpatient
Unit which has been purpose-built
and sits on a 3-hectare site within
the Belfast City Hospital estate. It
combines mental health inpatient
facilities previously spread across
three Belfast sites.
The new facility provides 80
acute mental health en-suite
bedrooms including six psychiat-
ric intensive care beds. The unit
consists of five separate intercon-
necting buildings arranged around
a cloistered central courtyard and
communal and administration
areas.
www.morleyglass.co.uk
VEKA nominations
shortlisted on the double
VEKA Group is proud to have
been shortlisted in not one, but
two categories at this year’s G
Awards.
The G18 Awards will take place
at Park Lane’s London Hilton in
November and will see VEKA
among those named in the ‘Promo-
tional Campaign of the Year’ and
‘Training and Development Initia-
tive of the Year’ categories.
Independent Network was the
focus of this year’s Promotional
Campaign entry, thanks to a nation-
wide programme that raised brand
awareness and highlighted named
installers in each region, making
them the ‘heroes’ of the campaign.
The multi-faceted marketing ap-
proach included print ads across
the country, editorial in key media,
installer-specific news stories and
a targeted PPC campaign, to name
just a few of the elements.
The ‘Training and Development’
entry highlighted, among other
things, VEKA Group’s commitment
to the Apprenticeship scheme
which has seen its highest ever
intake this year.
VEKA’s Marketing Director
Dawn Stockell explains: “We know
that by investing in VEKA Group’s
people - our most valuable asset -
we’re investing in future success.”
www.vekauk.com