44 | NOVEMBER 2017
Installer Support
DESIGNED WITH
INSTALLERS IN MIND
The UK’s construction industry currently employs over 2.93
million tradespeople, equating to almost 10 per cent of the UK’s
total employment. Here, John Carney, managing director at
Cheshire Mouldings, explores the importance of manufacturers
not only providing installers with the highest quality materials,
but also offering exclusive support, training and rewards
to ensure the industry’s installers continue to thrive.
The UK’s construction in-
dustry continues to boom, as the
government’s pledge to build one
million new homes by 2020 is
seeing a higher frequency of indi-
viduals join the sector than ever
before. However, with the demand
for new housing comes the de-
mand for new skills, with profes-
sionals having to learn a range of
skills, from interior decoration to
the installation of key elements,
such as stairparts, internal doors
and floors.
To support such a high frequen-
cy of individuals in developing
their skill sets and knowledge
in order to fulfil these demands,
manufacturers must take a pro-
active approach in securing and
improving their relationships
with customers. Whilst they must
continue to produce competitively
priced, high quality products that
are required throughout the home,
they must also ensure installers
are correctly fitting their products
by producing dedicated training
resources.
By also creating unique installer
incentive schemes, manufacturers
can reward installers every time
they purchase their products. Com-
bining all of these elements aids
installers in successfully competing
and capitalising on such a demand-
ing and fast-paced industry.
Online incentives
Cheshire Mouldings has taken a
proactive approach to helping the
nation’s installers create a high fre-
quency of new housing, through
the launch of its latest e-commerce
website and ‘Cheshire Rewards in-
centive’ scheme. The new website
streamlines the purchasing process
for installers, offering a one-stop
joinery shop where they can buy
popular products through Chesh-
ire’s trusted online partners.
‘
buy in a few
simple clicks
The Cheshire Rewards pro-
gramme has been specifically
designed to not only provide
professionals with the necessary
guidance they require to complete
a first class installation, but also
benefits and rewards industry pro-
fessionals every time they make a
purchase from a trusted partner
through the Cheshire Mouldings
website.
As customers earn four points
for every £1 spent on products
purchased, installers can then cash
in their collected points for money
off further online purchases made
through the e-commerce website,
enabling them to buy the highest
quality products at the most com-
petitive price.
By becoming a Cheshire Re-
wards member, professionals will
also receive access to a host of
online training collateral, includ-
ing technical training in the form
of step-by-step videos, product
guides and in-depth technical
specifications.
Installers will also have access
to free technical planning resourc-
es, including Cheshire’s design
tools ‘Plan Your Stairs’ and ‘Plan
’
Your Deck’. The tools offer real
life representations and provide
budget quotations, designed to
significantly reduce lead times for
both the installer and the home-
owner.
The range of resources available
on the new Cheshire Mouldings
website have been produced to
support professionals in learning
the new skills to complete home
improvements quickly and to the
highest standard.
As the new e-commerce website
is mobile and tablet friendly, it
significantly cuts lead times for
installers as they do not have to
physically visit a specific merchant
for stock, they can buy in a few
simple clicks. This supports install-
ers in finishing a higher frequency
of installations quicker, as they
can spend more time physically
completely tasks, rather than driv-
ing to specific stores.
Perfecting products
To further support installers
in cutting lead times, Cheshire
Moulding’s product range is de-
signed to offer professionals with
a one-stop solution for all its nec-
essary timber needs. By purchas-
ing all required timber products
from a single manufacturer, install-
ers can not only receive products
faster, but can also be confident
that they are installing the highest
quality products throughout an
entire home.
The range has recently been
expanded with the manufactur-
er’s latest range of internal doors,
skirtings and architraves, which
add to its existing range of stair-
parts, decking, mouldings and
joinery. The Solid Oak and Oak
veneer doors feature four differ-
ent designs and are available in a
range of sizes to suit all homes.
All the door ranges offer a
first-class finish and are resist-
ant to variances in temperature,
preventing bowing, warping or
splitting. They also offer unrivalled
noise reduction and insulation
benefits due to the solid American
White Oak lipping which provides
long-lasting durability.
By offering professionals the
opportunity to collect rewards,
benefits and training on its latest
and existing products, Cheshire
Mouldings and its trusted stockists
are strengthening its relationships
with installers by supporting them
throughout every aspect of their
career.
www.cheshiremouldings.co.uk