Pro Installer November 2015 - Issue 32 | Seite 8

8 NOVEMBER 2015 PRO INSTALLER PRO NEWS www.proinstaller.co.uk FIT TO HEAD UP SHOW’S OPERATIONS Nickie West has been appointed to the board of FIT Events Ltd, the company that organises The FIT Show. Joining the team from the earliest days of the event in 2011 as Operations Manager, Nickie has applied her broad experience of exhibition organisation, sales and management increasingly on subsequent FIT Shows, becoming a familiar figure especially during the build, open days and breakdown of the event. Latterly, Nickie’s experience as a sales director of various exhibitions has also paid dividends in the organisation of the FIT Show’s sales activities. ‘Her influences can be seen throughout the FIT Show’ “Nickie has been with us almost since day one,” explained Matthew Glover, who founded The FIT Show with partner Paul Godwin, the first event taking place in April 2013. “Her influences can be seen throughout the FIT Show and not least in the recommendation of Telford as a venue, a genius touch. “Nickie is a great asset to us and to our exhibitors and visitors, who enjoy a great looking, positive and safe experience at The FIT Show directly as a result of her work. We are delighted that she has accepted our invitation to join the board.” The Fabricator Installer Trade (FIT) Show takes place at The International Centre Telford on the 12th, 13th and 14th April 2016. Further information is available at www.fitshow.co.uk Newly Updated Satellite Ordering Comes In To Orbit Customers of Glazerite Windows Ltd gave an enthusiastic welcome to the company’s newly updated Satellite online ordering system, as well as gaining insights into the new Document Q, at the latest of its customer days, at the Maco HQ in Kent. Installers saw how the latest version of Satellite does far more than handle orders – its advanced functionality gives each customer their own fully branded and customised paperwork such as order acknowledgements, invoices and letters, to present a professional appearance in all dealings with homeowners. Everyone was impressed with the new system with one delegate, Chris Pettitt of Ramsgate Glass Centre saying: “It’s faster and more powerful, and the customised paperwork will be a real benefit. I picked up lots of hints and tips about making the most of the system. It was a great day all round.” Online Marketing Pays Dividends Based in the heart of West Yorkshire, Alpine Glass is on a mission to grow its business and with the help of window industry marketing experts Purplex Marketing they are putting all the right foundations in place. Glazerite Sales and Marketing Manager Chris Thompson said: “Lots of other customers have told us they are keen to make the most of Satellite. As well as the increased speed and efficiency, the choice for customers to use their own branding is exactly in line with our philosophy of supporting customers to promote their own identity while keeping the Glazerite name in the background.” Visitors also gained valuable insights into the new Document Q from guest speaker Austin Greene of the Assure Competent Persons Scheme. For more information visit www.glazeritewindows.co.uk The team at Alpine has nearly ten years’ experience in the glazing industry, having started out manufacturing conservatory roofs in 2006. In 2012, they moved into retail, installing a wide range of PVCu, aluminium and timber products. Caroline Moffatt, Director at Alpine, understood that driving retail sales would require an effective online marketing strategy. At the same time, Caroline wanted to entrust Alpine’s marketing budget to a company with the relevant skills and experience to excel. Caroline comments: “We appointed Purplex because we needed a company with not only impressive credentials in web design and online marketing but also really understood our industry. The team at Purplex have been brilliant and we are all very pleased with the new website and continued online marketing which is already starting to pay dividends.” The new Alpine Glass website; www. alpine-glass.co.uk has been designed to the highest standard of accessibility and usability with a fully responsive layout that adapts to suit all screen sizes from mobile phones and tablets to laptops and desktops. The online marketing strategy doesn’t stop now the website has been launched but continues with regular content updates and the promotion of the company online in order to boost Alpine up the search engine rankings and leap frog its competition. www.purplexmarketing.co.uk