Pro Installer November 2015 - Issue 32 | Page 50

50 NOVEMBER 2015 PRO INSTALLER PRO BUSINESS www.proinstaller.co.uk How to turn leads into customerS A lot of opportunities are effectively won or lost by installers before a quote is even written. Benjamin Dyer, CEO of tradespeople app company Powered Now provides some background to what can be a mystery for some tradespeople. Every time there is contact with your prospect you will unwittingly move the sale either forward or back. These tips are designed to lift the veil on this process; I hope that you find them thought-provoking. Be personal