30
NOVEMBER 2015 PRO INSTALLER
PRO NEWS
www.proinstaller.co.uk
Singing salesman
Due to an unprecedented response to the
launch of Liniar’s installation supplies range,
the innovative company
has moved quickly to
recruit an enthusiastic
new sales manager to
help manage the influx
of inquiries – and he
can’t wait to ‘tune in’ to
the company’s success.
He joins Liniar from
Rapier Star where he spent
more than 11 years as
Technical Sales Manager
for the North. “I began my
career as an office junior before moving on to
technical support and then
being sent out on the road.
And I’ve been on the road
ever since,” says Phil. “I’ve
always been very passionate about the technical side
of things and that’s one of
many elements that attracted me to Liniar.”
Working with Business
Development Director Tony
Basile, Phil will be visiting window fabricators all
over the UK, then focusing
on the Northern Region
If the name Phil Turner
doesn’t ring a bell with
those in the industry, then
the face and voice might
spark memories of him
leading an impromptu singalong session with his guitar
in the bar of the Holiday
Inn after the Gala Dinner at
the last FIT Show.
in the longer term. We
caught up with Phil to find
out what attracted Liniar’s
new Northern Region
Sales Manager of Building
Supplies and Roofs to the
company.
So what are Phil’s ambitions for his new role?
“My aim is to build on
the brand and make my
mark with Liniar. I’d like
my contribution to have
an influence on the future
success of the business. I’m
looking forward to being
part of this excellent team,
working with our valued
customers and bringing
even greater success.”
www.liniar.co.uk
A WINNING
PARTNERSHIP
The Construction Marketing Awards recognises
marketing excellence across the built environment.
It’s no surprise that start-up business, The Window
Outlet, was delighted after being shortlisted
for its marketing campaign, which helped
generate over £1m turnover in year one.
The Window Outlet
was set up in September 2014, by business
partners Ben Warren
and Clive Uppington,
as a manufacturer of
AluK products.
The pair have a combined experience of over
40 years in the window
industry, but when it came
to doing what they do best
they wanted to focus on
running the business, and
turned to Purplex Marketing to get its products to
market.
Ben comments: “Purplex
know the window industry inside out and are the
perfect marketing partner
for The Window Outlet.
‘The Window
Outlet have gone
from strength
to strength’
Its product knowledge,
matched with its marketing
skills, has played a major
role in the success of The
Window Outlet - helping
set up and build the brand,
develop a mobile friendly
website and creating a continuous flow of leads via
targeted email campaigns,
newsletters and online
marketing.”
With a winning partnership in place, The
Window Outlet has gone
from strength to strength,
for that reason Purplex
account manager Adi Day
suggested that they should
be put forward for the
Construction Marketing
Awards marketing campaign of the year (under
£25k bracket).
The awards ceremony is
due to take place in London on the 9th December.
www.puplexmarketing.co.uk
TEN OUT OF TEN
When the owners of 12 Lake District
holiday cottages were looking for
the right window installer for a major
upgrade, they didn’t just ask to see a
couple of previous jobs – they asked
for ten.
That was no problem for VEKA Approved
Installer and Glazerite customer Andrew
Richardson Windows & Joinery and now,
82 VEKA vertical sliders later, Andrew has a
dozen more to show the next customer.
Andrew said: “Glazerite was very helpful
in providing all the information the owners
wanted and even came up with a sample
window. The windows look fantastic – you
would never know they were PVCu without
getting up close.”
The look of the Glazerite VS obviously
impressed local planners. A full application had to be made as the cottages are
in a Conservation Area, and only a visual
match to the old timber frames would be
acceptable, but they were approved without
problems. The windows are also SBD accredited.
The owners not only liked what they saw
but were also impressed that Andrew would
be doing all the work himself and so would
take responsibility for everything, though
they needn’t have worried – the whole installation went without hitches.
Jason Thompson, Director of Glazerite
Windows Ltd, said: “The Glazerite-VEKA
VS is one of the most authentic-looking on
the market, especially with the run-through
sash horns, so it is ideal for use in a Conservation Area or anywhere else where a
heritage appearance is important.”
www.glazeritewindows.co.uk