Pro Installer November 2014 - Issue 20 | Page 10

10 NOVEMBER 2014 PRO INSTALLER PRO NEWS www.proinstaller.co.uk Record year for Guarantees Freefoam announce a significant increase in the number of installations registered for its 50 year Lifetime Guarantee. Figures are up by 13% overall year on year, with some areas of the UK seeing an increase of an incredible 45%. Freefoam achieved another first in 2012 with the introduction of the first ever 50 years Lifetime Guarantee on white PVC-U and PVC-UE roofline, rainwater and cladding products. In the last 18 months this development has helped Freefoam stockists and Registered Installers gain a significant competitive advantage in today’s challenging market. Installers are using the benefits of this extended warranty to engage with consumers and subsequently convert leads into orders with Freefoam seeing the number of guarantee registrations rising steadily year on year. Jason Large, Simply Roofline in Peterborough, explained, “We’ve been registered installers of Freefoam products since 2007. We use the benefits of the Lifetime Guarantee extensively in our sales pitch; it makes a great selling tool and breaks down the barriers to lead conversions.” The Freefoam Lifetime Guarantee can be offered by any Freefoam Registered Installer on all white products including Reveal Liner, Full Replacement fascia, Soffit, rainwater systems and cladding. Installation work is registered on line and certificates are sent directly to the consumer from the manufacturer. What’s more, all guarantees are transferable, allow- Massive Discounts On Building Products Through Tradepoint Card FairTrades/Homepro has linked up with TradePoint to negotiat