Eurocell is continuing its ambitious five-year growth strategy in 2025, with ten new or relocated branches already opened or confirmed since January. Eurocell currently operates more than 210 branches

nationwide. So far this year, new branches have opened in Tonbridge, Slough, and Bury St Edmunds, while relocations and upgrades have taken place in Hemel Hempstead, Preston, and Sheffield. The newly relocated Fareham branch has

just opened, with a brand-new branch in Winchester launching in April. New branches in Croydon and Colindale are also in the pipeline.

Each branch brings Eurocell’ s‘ most complete range’ of PVC-U windows, doors, roofline and rainwater systems, fixings, tools, and outdoor living solutions directly into key regional trade hubs – creating convenient, click-and-collect-ready sites tailored to professional installers and builders.

This flurry of activity is part of a wider strategy to make Eurocell’ s growing product range more accessible than ever, supporting the evolving needs of its 40,000 + trade account holders across the UK.

Stuart Livingstone, COO at Eurocell, said:“ We know how important proximity and

reliability are to our customers. These new and upgraded branches reflect our ongoing promise to be where our trade customers need us most, offering not just products on shelves but also advice, support, and consistent, dependable service.”

Trade professionals can sign up for a Eurocell Trade Account to take advantage of fixed pricing across all branches, access to credit, and streamlined service, whether they’ re collecting locally or ordering for delivery.

www. eurocell. co. uk / branch-finder

The new site has also been developed with lead generation in mind. It has a deliberately retail-orientated feel and provides information that’ s focused on selling the lifestyle and aspirational benefits of owning Endurance ® Aluminium products to the homeowner.

Scott Foster, Sales and Marketing Director at the Endurance group, explains:“ Across all the brands within the wider Endurance group, we know our success is directly intertwined with that of our installer partners.

“ That’ s why our marketing efforts are about more than

simply promoting and raising the profile of our own business. They’ re also specifically geared towards creating enquiries which we can then help our installer partners to convert into actual sales.”

As well as detailed information on its products, this includes case studies so that prospective purchasers can see how past customers have used the fabricator’ s products to transform their own homes.

There are also image galleries offering an inspirational look at Endurance ® Aluminium products in-situ across a wide variety of properties, whilst a

regularly updated blog provides useful tips and advice on product performance and choices, helping to simplify the buying process.

A Frequently Asked Questions section removes potential sales barriers by addressing some common homeowner queries and concerns, such as whether aluminium windows

and doors are energy efficient and whether they last and perform as well as wood or timber products.

www. endurancealuminium. co. uk