Ryan Hulme from Connaught Conservatories understands that bringing a new product into your portfolio can be a daunting step. But it’ s also one of the best ways to grow your business – not just in terms of what you offer homeowners, but in terms of your own skills, selling confidence, and long-term success …

Demand from homeowners is changing, we all know that – from the way that people use their homes, how they want them to look, and work for them. This shift also provides a lucrative opportunity for installers, especially those in the conservatory replacement or roof replacement market.

But, adding new products to your portfolio isn’ t always simple. When we took on hup!, we did so because the product comes with a full package of support, from selling to installing – that we can pass on to our customers too.

The last thing anyone wants is to be caught out by something they don’ t fully understand; costing them time and money, and sometimes embarrassment in front of their customer.

Training – it takes two hup! is a straightforward system once you’ ve done it once. But that first project is key. That’ s why we tailor the support depending on your experience and background – not everyone needs the same help, so we take the time to understand what you need and work with you to build up your skills and confidence.

Training is two-fold. First, it’ s about understanding the product inside out – so you can talk confidently to homeowners about the benefits and how it compares to traditional builds or replacement roofs. Secondly, it’ s about having the practical know-how to survey and fit the system properly.

Solid experience

At Connaught, we’ ve been in the solid and conservatory roof business for 17 years. My stepdad, David Gallagher, started the business in 2006, and I joined about a decade ago, bringing with me experience from a national housebuilder. We’ ve always specialised in roofs – that’ s been our bread and butter – but we recognised that the market was shifting.

We started offering hup! at the end of 2023, and by 2024 it became

a major focus for us. Homeowners are no longer just looking to repair or replace – they want to extend and transform their homes in a smart, cost-effective way. And hup! offers a brilliant solution that’ s faster, more energy-efficient, and a lot easier to build with than traditional brickand-block.

We work with installers from all over – from the Borders down to Bristol and Essex, and across to Manchester, Liverpool, and North Wales; whether our customers are doing one roof a month or five a week.

Support at every level

At Connaught, we offer every level of support you might need to get going with hup! – working with Ultraframe. From initial sales conversations to surveying and

right through to the installation itself; and we can assist with the very first fit, so that you’ re not on your own when it matters most.

Ultraframe has put serious work into raising awareness – including partnering with Laura Jane Clark from BBC’ s Your Home Made Perfect, which has really helped bring the system into the public eye. That kind of recognition helps installers because the product already has some brand familiarity when you walk into a homeowner’ s home.

On top of that, there’ s a fantastic set of marketing resources available – brochures, videos, lead-generation support – all of which we can help you get your hands on. Combine that with your own local expertise and a bit of guidance from us, and you’ ve got everything you

need to start offering hup! as a confident part of your product portfolio.

One small step …

For installers, hup! isn’ t just a product. It’ s a stepping stone into a bigger market – one where you’ re not just fitting roofs, but helping homeowners create liveable space that improves their lifestyle and the value of their home.

The opportunity is there. The product is solid. The homeowner demand is growing. All that’ s missing is you – and we’ re here to make sure you have the knowledge, confidence, and backup to take that first step and keep going.

www. connaughtconservatories. co. uk www. hup-home. co. uk