When it comes to aluminium however , ‘ entry level ’ seems even more unachievable . Once almost exclusively reserved for commercial projects , the transition of aluminium into the mainstream began with projects that were beyond high-end . As more building and renovations projects stood out for their use of aluminium , more homeowners sought out the look , and became more willing to spend more too .

Watching the demand grow and with vast experience in aluminium fabrication , Sunny Attlas and his team at Chigwell Trade wanted to provide an aluminium alternative to the composite door , at a competitive price point – with no compromise on quality .

And so , with the Attlas entrance door , Sunny set out to do just that …

Sunny says : “ Composite doors have been a popular choice for homeowners wanting something special . They offer instant

kerb appeal but they also feel luxurious . Yes , they can carry a hefty price tag but the amount spent seems justifiable when homeowners visit the showroom , see the cross section and specification , and go through the aesthetic options .

“ However , the problem of water damage , bowing and warping can cause long term complications and implications for the installer . It ’ s often not a subject that comes up during the sale , but after the initial installation , considerable time and money can be spent putting problems right . Notto-mention the repercussions such as a damaged reputation from a damaged door , because the end user didn ’ t fully understand the product or material .

“ We believed we could design and develop an aluminium entrance door that would not only be a viable alternative to the composite door market but open up aluminium for installers and homeowners who previously thought that option was unavailable or unachievable to them .

“ We wanted to keep the price as competitive as possible but we also didn ’ t want to compromise – or cheapen – any part of the product . With the Attlas entrance door we ’ ve really closed the gap between composite and aluminium and provided a product that ticks all the boxes for installers and homeowners .”

There ’ s a lot to like about the Attlas door , so here ’ s the specification , simplified :

• Designed and extruded by Smart , the UK ’ s leading supplier of aluminium systems

• U values from 1.0 to 1.4 W / m 2 k

• Constructed using 1.5mm powder-coated aluminium sheets bonded to a Bre A + rated CFC-free expanded panel Polycore

• Available in three standard colours : grey , black and white with RAL colours available to order

• 25-year colour guaranteed on powder coating ; against peeling , blistering and fading

• Multi-point locking system as standard , 3-star cylinder , PAS24 and Police Preferred Specification

• 10-year hardware guarantee

• Highly-rated water tightness , resistant moisture , chemicals , UV damage and extreme winds

• Optional Qualicoat-approved powder coating applied for Marine Grade finish

The specification reads much like any other aluminium premium product , but it ’ s the price – just a few hundred pounds more than composite – and the impressive lead times that gives Attlas a further competitive edge .

Add to that the marketing support , door configurator and online ordering process and it ’ s not hard to see why the Attlas door has been gleaning fantastic feedback since its launch .

Sunny adds : “ It isn ’ t news to say that demand for aluminium has grown and grown . But customers are also becoming more discerning . They know home improvements are going to be costly and are looking for products that not only look luxurious but last .

“ With Attlas , homeowners can achieve the aesthetic they want and the performance they need , and at a price point that sits just above composite , but without the long-term complications and considerations .

“ With Attlas , installers can achieve a new level of business ; open up new opportunities and provide a product that is in demand but without the additional demands of composite further down the line .

“ And with Attlas , we believe we really have achieved the unachievable . An aluminium entrance door that ticks all the boxes for everyone involved .”

www . attlasdoors . co . uk