Pro Installer May 2024 - Issue 134 | Page 10

News
10 | MAY 2024

News

Read online at www . proinstaller . co . uk

Homeowner leads go hup ! and hup !

Following the announcement that BBC star Laura Jane Clark is the new Brand Ambassador for its hup ! building system , Ultraframe has announced that the ensuing consumer PR campaign has resulted in an unprecedented number of homeowner leads that are now being distributed to hup ! installers across the UK .
Ultraframe Marketing Director , Alex Hewitt , said : “ Across 2024 we are aiming to put hup ! at the forefront of homeowner ’ s minds when they are looking to extend their home or transform an old conservatory . We ’ re doing this by raising awareness of hup ! as well as building trust and credibility in the system , sharing expertise , and ultimately - generating enquiries .”
Consumer press launch events in London and Manchester provided the opportunity for journalists to meet with Laura Jane Clark and the hup ! team , learn about the system , and meet ‘ real life case studies ’ – homeowners who have already had a hup ! built . The enthusiasm shown for the system at the events and the coverage that has followed has been phenomenal , with pieces in the Sunday Times , Ideal Home , and more . Leads for hup ! partners have gone through the roof as a result , in fact , many have commented that due to the speed and ease of a hup ! build coupled with the high number of leads coming through , they are now working to restructure their businesses to focus on hup ! builds .
Continuing , Alex said : “ To help our installers manage this increase in demand effectively , we are launching The hup Partner Network which is a network of ambitious companies who effectively sell , specify and build hup ! extensions . We ’ re now actively recruiting new hup ! Network Partners , building a community of highly effective hup ! salespeople and providing hardworking tools to help them with doing this .
“ To help our hup ! Network Partners manage the huge number of quality leads that we are receiving we have developed and launched a new leads management system . Features include individual sales person lead dashboards where leads can be managed , text and email lead notifications sent direct to sales people , a comprehensive hup ! training platform , and more .
“ It is a wonderful feeling to see the system we believe in so passionately growing
so quickly - hup ! is even becoming a relevant search term on google ! It proves that even in a difficult market there is a strong demand for a system that addresses the many issues associated with a traditional build . If you ’ d like to be a part of the building revolution , please do get in touch and soon you could be building the better way with hup !.”
www . hup-home . co . uk

‘ MY OFFICE IS IN MY RUCKSACK ’

Love Windows Devon embrace flexible working with Tommy Trinder
Love Windows Devon has transformed its business operations with innovative quoting software developed by Tommy Trinder . Under the leadership of Mark Frost , Managing Director , the company has leveraged the technology to redefine flexible working .
Tommy Trinder has been a “ massive game changer ” for the team , enabling Mark to realise his vision of building a business that does things differently . “ When I started the business , I wanted it to be flexible , so that we could work from anywhere . With Tommy Trinder I can work from home , work from my bag , work from wherever ,” Mark said .
Mark has fully integrated the quoting software into
his workflow , enabling the team to design , price and quote in real-time in the customers ’ home , eliminating the need for a traditional showroom or a large premises . “ My office is in my backpack ,” says Mark . “ When I ’ m chatting with a customer I can bring my iPad out , show them the software , we design the windows together
– they ’ re really impressed with it .”
Designing and pricing in the customer ’ s home provides a great sales experience for both Mark and the homeowner . “ When I ’ m sitting with the customer having a coffee , I can price it there and then . It takes two minutes to do a quote , so they know you ’ re on it . There ’ s no going back to the office to change stuff and check it . You can just do it straight away , which is great for business ,” Mark said .
The ability to superimpose windows and doors onto a photograph of the customer ’ s house has been a big hit with clients , and has helped Love Windows Devon to minimise error . “ It eliminates any mistakes
because you ’ re seeing the windows how they will look , fitted , with all the details . You ’ re showing exactly what you ’ re selling ,” Mark added .
Love Windows Devon have developed a solid reputation for the quality of their installations . Tommy Trinder has enabled Mark and the team to extend that reputation across the entire sales process , meeting the evolving needs of both the business and the homeowner . “ Tommy is very flexible , easy to use , good value for money , and produces very professional-looking quotes for our customers . I definitely wouldn ’ t be without it ,” Mark concluded .
www . tommytrinder . com
Mark Frost , Managing Director , Love Windows Devon