62 | MAY 2022
Business
QUICKSLIDE ROLLS OUT £ 2.7M INVESTMENT PLAN
Leading PVC-U sash window manufacturer Quickslide has announced a £ 2.7m investment plan to be carried out over the next 18 months , including development of its vertical sliders factory through increasing levels of automation , as well as the launch of a revamped website to help Trade Partners better tap into customer demand for VS and heritage windows .
In phase one of the staggered plan Quickslide is making a major investment in a new one-of-akind cutting centre for its vertical sliders , as part of a bigger re-layout of the VS factory . This equipment is heavily automated and thereby able to achieve sustained and standardised repeatability of quality , which in turn will increase overall efficiency and production capacity , whilst giving Quickslide greater flexibility to develop future product offerings - some of which are kept tightly under wraps for now .
As well as ensuring a reliable and high quality service to customers , improving the automation of production will mean
staff can be redeployed where they are better needed , helping improve the smooth flow of operations at a challenging time for recruitment in the industry .
Online , a new website - launching soon - will help drive organic growth . While the site ’ s front-end appearance and navigation has been kept familiar to ensure ease of use , behind the scenes investment in clever new lead generation tools will help tap into customer demand . Quickslide Trade Partners will gain access to their own dashboard where leads can be effectively managed , essentially functioning as a complimentary CRM system . Further investment in SEO will drive more customers to the site .
www . quickslide . co . uk
Read online at www . proinstaller . co . uk
ULTRAFRAME MARKETING TEAM SUPERCHARGED
Ultraframe has expanded its Marketing Team with the appointment of an experienced Assistant Brand Manager , Laura Peel , to join the existing Ultraframe and Wendland Brand Managers . Laura joined the Marketing Team in late 2021 , having previously worked within the Fabricator First area of the business , and brings many years of marketing experience to her new role .
Supporting its customers with high quality marketing support has long been a focus for Ultraframe and a key part of the offering to customers . In addition to more standard items such as literature and workwear , there is a strong focus on investing in the latest technology to allow customers to stand out and compete in the market . Some of the digital tools available to Ultraframe customers that were originally launched as part of a Lockdown Toolkit – but are still highly popular today – include a live chat / chatbot option , quoting engine , virtual appointment system , interactive content blocks , and a range of webinars to help installation companies make the most of the tools available and learn more about the company ’ s extensive range of conservatory and extension systems . Ultraframe Marketing Director , Alex Hewitt , said : “ Laura brings a wealth of experience to the team , having held Marketing Manager roles at several well-known hospitality brands in the past . I am extremely proud that we do much of our marketing in-house thanks to the experience of the team , and Laura is a fantastic addition to our pool of marketing talent .”
marketing @ ultraframe . co . uk
Leading hardware protection manufacturer appoints Purplex
Intumescent hardware protection manufacturer Vanquish has appointed full-service agency Purplex as its new marketing partner .
The company specialises in manufacturing high-quality precision intumescent kits for rebated hardware protection , an integral part of a fire-resistant timber doorset .
As the global leader in hardware protection , Vanquish has turned to the marketing agency , with vast experience in the construction and building products sector , to help raise awareness of their brand and support their business growth strategy .
“ It ’ s an exciting time at Vanquish ,” explains Business Development Manager , Mike Sutcliffe .
“ Not only have we recently secured IFC ( International Fire Consultants ltd ) certification for both our hardware protection products – FlexiFire ® graphite-based and Fire Protectors phosphate-based intumescent – making us the only UK protection manufacturer with third party certification , but we have also just opened a second premises . “ As the leading marketing agency in the sector , Purplex is perfectly placed to help raise awareness of our brands and to launch our third-party accreditation into the market .”
Purplex ’ s CEO Andrew Scott commented : “ We are used to working with leaders of industry and are hugely excited to work with Vanquish . Their third-party certification is an industry first and the Purplex team are looking forward to working alongside them to build on their recent successes .”
Since it was founded in 2004 , Purplex has worked with more than 150 customers spread across the fenestration , construction and building products sectors to build strong , sustainable businesses across the UK and Europe .
www . purplexmarketing . com