The new branding strategy includes a united logo , new platform names , an updated colour scheme and premium-designed new packaging to integrate each of Mul-T-Lock ’ s patented platforms – creating a stronger association between the brand and the hierarchy of its products .

As part of this rebrand , the patented platforms have been renamed structurally to clearly demonstrate the value of each product . Platforms will be represented by the name “ MTL™X00 ”,

ascending in number according to value , and appearing on both product packaging and on Mul-T- Lock ’ s legendary key heads .

Currently , the Mul-T-Lock brand is recognised all over the world by its trademark name and logo , blue colour scheme , and unique key shapes , with installers very familiar with the company ’ s various platforms : MT5 ®, Interactive ®+, ClassicPRO ®, etc . However , research recently found that consumers would benefit from a better understanding of the hierarchy between the various platforms , and that both Mul- T-Lock and its customers could benefit from strengthening the association between the brand ’ s identity and products .

Sam Shterenshus , CEO of Mul- T-Lock , comments : “ As a company , we pride ourselves on being a locksmith ’ s preferred partner , but as we continue to strive forward we aim to open up the conversation to consumers also .

“ After in-depth research , discussions with valued partners and locksmiths plus focus-group testing , we decided to adopt a new scalable naming system that would immediately click with customers .”

www . mul-t-lock . co . uk