MAY 2020 | 27
PVCu & Colour
DEFINING DESIGN WITH THE
RESIDENCE COLLECTION
Most PVCu systems houses are
defined by profile shape and colour and
while that’s also true for The Residence
Collection, they are also expressed through
premium hardware, exclusive finishes and
a consumer facing brand that delivers
value, enquiries and strong commercial
returns for the trade.
Sarah Hitchings, sales and marketing
director of The Residence Collection com-
mented: “There are several reasons why
hundreds of different installation companies
trust, promote and install our products and
it’s ultimately about the way in which we in-
novate in terms of product development and
creating the ultimate consumer brand.
“As consumers we all wear brands and
for leading installation companies, they
too wear various brands. But we are argua-
bly the only systems house that develops a
complete hardware and ancillary range, so
whatever the manufacturing partner, each
window and door that carries our name
looks the same and that’s ultimately what
defines us as a business.”
The Residence Collection represents an
integration of three of the most innovative
PVCu window and door systems in the
fenestration industry, namely R2, R7 and
R9. While sister brand, Window Widgets,
has a history dating back well over a dec-
ade, supplying many of the top 100 fabri-
cators and leading installation companies
with clever product solutions.
The launch of The Residence Collection
has re-defined the way in which systems
houses are viewed and indeed in the way
that windows and doors are sold. Histori-
cally it was only the big national and ver-
tically integrated brands that could build
brand awareness on a national scale. But
they’ve proven that with three pioneering
window and door systems in the form of
R2, R7 and R9, that they can do the same,
particularly with social media where they
are now a recognised and trusted brand by
consumers with a similar reach to the likes
of AGA and Wren Kitchens.
But their way of thinking is new too,
very much in the form of a design house
and so that’s why they’ve developed their
own premium hardware with unique
finishes including monkey tail and pear
drop handles, along with traditional pegs
and stays. There’s also the Radlington deep
nose cill, an industry first back in 2016 and
traditional butt hinges for both windows
and doors, along with a range of ancillar-
ies from sister-brand Window Widgets.
www.residencecollection.co.uk
www.residencecollectiontrade.co.uk