MAY 2018 | 45
Business
Read online at www.proinstaller.co.uk
IS
GDPR
THE
NEW
Y2K?
NEW REGULATION COMES INTO FORCE ON MAY 25TH
Organisations that choose to
adopt ‘Legitimate Interest’ as the
legal grounds for processing per-
sonal data should also conduct a
Legitimate Interest Assessment.
Senior managers across
the UK are reacting to the new
data regulations coming into
force on 25th May, many of them
implementing new policies that
could damage their business in a
bid to comply with the Gener-
al Data Protection Regulation
(GDPR).
According to Insight Data,
scare-mongering and profiteering
among so-called consultants is
causing many within marketing,
IT and HR departments to panic,
with some drawing comparisons
to the Year 2000 computer crisis
where some pundits predicted
worldwide computing disaster
and planes falling out of the
sky.
The GDPR sets new standards
in how personal data is collect-
ed, stored and processed. The
regulation replaces the existing
Data Protection Act (DPA) which
was written before major data
processors such as Facebook,
Google or Apple had such large-
scale global dominance.
‘Consent’ is only one
way to comply
There is significant miss-infor-
mation surrounding the GDPR
particularly relating to ‘consent’.
Under the GDPR consent must
be ‘unambiguous, informed and
freely given’. However, there are
6 legal grounds for processing
data with consent being just one
of them. For many companies ‘Le-
gitimate Interest’ will be the basis
of compliance particularly for
marketing communications.
Understanding the wider context
of the GDPR highlights a risk-
based approach to how data is
collected, stored and processed.
With this in mind, companies are
advised to carry out a Data Pro-
tection Impact Assessment (DPIA)
which considers how its data is col-
lected, stored and processed and
assesses the risks involved.
GDPR, PECR and
Marketing
While the GDPR governs how
data is collected, stored and
processed, how data is used for
marketing purposes is mainly
covered under PECR, the Privacy
and Electronic Communications
Regulations which has sat along-
side the Data Protection Act and
was introduced in 2003 to regu-
late direct marketing, clamping
down on nuisance phone calls
and spam.
While the Data Protection
Act is replaced by the GDPR on
25th May, PECR has not, in fact,
changed.
www.insightdata.co.uk
Eurocell shortlisted for
prestigious recycling award
SECURE
QUALITY
increasingly by consumers,
as a valuable mark of police
preferred specification.
All its products are man-
ufactured at its Shropshire
headquarters to ensure
quality and reliability – and,
as the security features on
its products demonstrate,
these are backed up with
accreditations that provide
the peace of mind that
installers value and home-
owners want. facturer of the Year category. The awards,
held in association with specialist magazine
Materials Recycling World, celebrate best
practice and innovation in the UK waste
and resource management industry.
Commenting on the news that the com-
pany had been shortlisted, Chris Coxon,
Head of Marketing, said: “We are delighted
to make the shortlist in what is probably
one of the most competitive and demanding
categories in the awards. We felt our entry
really highlighted the achievements we have
made to date in making recycling central
to everything we do. It also captured our
determination to continue making progress
across the board with significant investment
in place to do that”.
Winners of this year’s National Recycling
Awards will be announced at an event to be
held at the London Hilton on Park Lane on
Thursday 28th June.
www.utfl.co.uk www.eurocell.co.uk
Eurocell, the UK’s leading manufac-
turer, distributor and recycler of window,
door, conservatory and plastic building
products; has been shortlisted in this year’s
National Recycling Awards in the Manu-
Spectus trade fabrica-
tor, Universal Trade Frames
has been highlighting the
importance of security for
some time.
Universal Trade Frames
has Secured by Design ac-
creditation on its casement
windows manufactured
from both Spectus Elite 70
bevelled and Elite 70 ovolo
systems. It also has the ac-
creditation on Spectus Flush
70 PVC-U casement win-
dow, Eite 70 tilt and turn
bevelled window, Elite 70
tilt and turn ovolo window,
Spectus Elite 70 residential
single door bevelled, Elite
70 residential single door
Businesses will need to demon-
strate that they have taken all
reasonable steps to comply with
the GDPR including;
• Clearly document the personal
data they hold, how and when
it was sourced, how it will be
used, how it is updated and
who will have access to it.
• Demonstrate the lawful basis
for processing personal data.
• Have freely available privacy
policies that are fair and easy
to understand and explain
what personal data is held,
how it was sourced, for what
purpose and the legal basis
for processing data.
• Recognise the rights of indi-
viduals to know what per-
sonal data is held and why,
and respect their demand to
correct, restrict or remove
their data.
• Have procedures in place to
detect and report on a data
breach, such as a computer
hack, theft of data by an em-
ployee or other breach.
• Assign someone to take
overall responsibility for data
protection and compliance.
ovolo, Elite 70 residential
double door bevelled and
Elite 70 residential double
door ovolo. All products
are also certified to PAS
24:2016 too, which can also
be used to demonstrate
compliance with Approved
Document Q, BS 6375-1
for weathertightness and
BS 6375-2 and BS EN 1191
for operation and strength
testing.
Secured by Design is
now widely recognising by
professional audien