Pro Installer May 2018 - Issue 62 | Page 45

MAY 2018 | 45 Business Read online at www.proinstaller.co.uk IS GDPR THE NEW Y2K? NEW REGULATION COMES INTO FORCE ON MAY 25TH Organisations that choose to adopt ‘Legitimate Interest’ as the legal grounds for processing per- sonal data should also conduct a Legitimate Interest Assessment. Senior managers across the UK are reacting to the new data regulations coming into force on 25th May, many of them implementing new policies that could damage their business in a bid to comply with the Gener- al Data Protection Regulation (GDPR). According to Insight Data, scare-mongering and profiteering among so-called consultants is causing many within marketing, IT and HR departments to panic, with some drawing comparisons to the Year 2000 computer crisis where some pundits predicted worldwide computing disaster and planes falling out of the sky. The GDPR sets new standards in how personal data is collect- ed, stored and processed. The regulation replaces the existing Data Protection Act (DPA) which was written before major data processors such as Facebook, Google or Apple had such large- scale global dominance. ‘Consent’ is only one way to comply There is significant miss-infor- mation surrounding the GDPR particularly relating to ‘consent’. Under the GDPR consent must be ‘unambiguous, informed and freely given’. However, there are 6 legal grounds for processing data with consent being just one of them. For many companies ‘Le- gitimate Interest’ will be the basis of compliance particularly for marketing communications. Understanding the wider context of the GDPR highlights a risk- based approach to how data is collected, stored and processed. With this in mind, companies are advised to carry out a Data Pro- tection Impact Assessment (DPIA) which considers how its data is col- lected, stored and processed and assesses the risks involved. GDPR, PECR and Marketing While the GDPR governs how data is collected, stored and processed, how data is used for marketing purposes is mainly covered under PECR, the Privacy and Electronic Communications Regulations which has sat along- side the Data Protection Act and was introduced in 2003 to regu- late direct marketing, clamping down on nuisance phone calls and spam. While the Data Protection Act is replaced by the GDPR on 25th May, PECR has not, in fact, changed. www.insightdata.co.uk Eurocell shortlisted for prestigious recycling award SECURE QUALITY increasingly by consumers, as a valuable mark of police preferred specification. All its products are man- ufactured at its Shropshire headquarters to ensure quality and reliability – and, as the security features on its products demonstrate, these are backed up with accreditations that provide the peace of mind that installers value and home- owners want. facturer of the Year category. The awards, held in association with specialist magazine Materials Recycling World, celebrate best practice and innovation in the UK waste and resource management industry. Commenting on the news that the com- pany had been shortlisted, Chris Coxon, Head of Marketing, said: “We are delighted to make the shortlist in what is probably one of the most competitive and demanding categories in the awards. We felt our entry really highlighted the achievements we have made to date in making recycling central to everything we do. It also captured our determination to continue making progress across the board with significant investment in place to do that”. Winners of this year’s National Recycling Awards will be announced at an event to be held at the London Hilton on Park Lane on Thursday 28th June. www.utfl.co.uk www.eurocell.co.uk Eurocell, the UK’s leading manufac- turer, distributor and recycler of window, door, conservatory and plastic building products; has been shortlisted in this year’s National Recycling Awards in the Manu- Spectus trade fabrica- tor, Universal Trade Frames has been highlighting the importance of security for some time. Universal Trade Frames has Secured by Design ac- creditation on its casement windows manufactured from both Spectus Elite 70 bevelled and Elite 70 ovolo systems. It also has the ac- creditation on Spectus Flush 70 PVC-U casement win- dow, Eite 70 tilt and turn bevelled window, Elite 70 tilt and turn ovolo window, Spectus Elite 70 residential single door bevelled, Elite 70 residential single door Businesses will need to demon- strate that they have taken all reasonable steps to comply with the GDPR including; • Clearly document the personal data they hold, how and when it was sourced, how it will be used, how it is updated and who will have access to it. • Demonstrate the lawful basis for processing personal data. • Have freely available privacy policies that are fair and easy to understand and explain what personal data is held, how it was sourced, for what purpose and the legal basis for processing data. • Recognise the rights of indi- viduals to know what per- sonal data is held and why, and respect their demand to correct, restrict or remove their data. • Have procedures in place to detect and report on a data breach, such as a computer hack, theft of data by an em- ployee or other breach. • Assign someone to take overall responsibility for data protection and compliance. ovolo, Elite 70 residential double door bevelled and Elite 70 residential double door ovolo. All products are also certified to PAS 24:2016 too, which can also be used to demonstrate compliance with Approved Document Q, BS 6375-1 for weathertightness and BS 6375-2 and BS EN 1191 for operation and strength testing. Secured by Design is now widely recognising by professional audien