38 | MAY 2018
Products
Read online at www.proinstaller.co.uk
CUSTOMER-FOCUSED:
THE SYSTEM THAT WORKS
The saying ‘it does exactly what it says on the tin’ could hardly be
more appropriate than for the Somerset company Warmer Roof.
Around since 2012, the roofing system – formerly known as Sentinel
– has been so-called since 2017. And, with the lowest U value of
any system at 0.14Wm 2 , Warmer Roof could not be better named as
thousands of ‘tried and tested’ roof replacements further testify.
MD Karl Muspratt, dis-
cusses the revolutionary
roof replacement, the
challenges the company has
faced, plus how staying cus-
tomer-focused throughout
has led the business to live
up to its ‘warmest roof at
the hottest prices’ philoso-
phy…
“I pride myself on a
‘hands on approach’ to my
business and am available
to speak to my customers
as and when required.
Even though I have been
involved in the glazing in-
dustry for the past 25 years
with various sales to direc-
torships roles, the passion I
feel for Warmer Roof stems
for a genuine opportunity
to change the way people
can live.
“As many conservatories
have been fitted in previ-
ous years, there became an
obvious need for roofing
systems to be updated as
these conservatories be-
came older. This particular
product was borne out of
the fact that aluminium can
become a cold bridge in
certain circumstances which
can lead to condensation,
unlike timber. There is also
no need to worry about
inevitable aluminium price
increases.
“The Gluelam ring beam
we use is more environmen-
tally friendly than alumini-
um with the added weight
saving benefit that Glulam
has approximately 1.5 to 2
times the strength to weight
ratio of steel, while the pod
system was developed to
aid the speed of installa-
tion. With the pod system
the required insulation is
already fitted within, and
the pod is just lowered into
position between the rafters
and eaves beam, and then
secured with fixings sup-
plied in the roof kit. Like-
wise, with no internal cross
battening required, the time
it would usually take to cut
insulation is removed from
the equation, with all insu-
lated plaster board supplied
with the original price.
“Originally there was
great debate when chang-
ing roofing systems from
glass or polycarbonate to
a lightweight warm roof
as to whether Building
Regulations were required
but now all responsible
companies will go through
Building Regulations and in
our case, there is the option
to use jhai System Approval
(Certificate Number jhai
14026).
“We are probably on
our Mark 6 version at the
moment. For us, customers
are not ‘just a number’. We
listened to their feedback
and any suggestions made
were evaluated and then
added to the system, if we
thought they would be of
benefit. Most of the chang-
es made were to ease the
fitting process to save time
(and therefore overall cost).
Warmer Roof also prides
itself on supplying all the
components needed for a
job for one price. We are
sure that this approach
has helped the business to
grow year-on-year as the