MAY 2018 | 35
PVCu & Colour
ANTHRACITE GREY, THE PERFECT
OPPORTUNITY FOR INSTALLERS
There is an undeniable trend within the Home Improvement market from white towards colour, particularly
when choosing replacement windows, doors and roofline products. Window manufacturers have seen
double figure growth in colour over the last couple of years and grey is rapidly becoming the new white.
The Freefoam Anthracite Grey range
gives installation companies the opportu-
nity to enter a rapidly growing market and
develop new business opportunities.
Roofline Range
Whilst roofline has sometimes been an
afterthought, out of sight, out of mind, the
introduction of colour has raised its profile
making it an external feature that can be
personalised to give a property a complete-
ly new look – grey being one of the most
popular choices. The Freefoam anthracite
grey roofline is produced to RAL No. 7017,
an exact match to many window and door
manufacturers allowing the creation of a
completely coordinated refurbishment.
Fixings
All fitters know that matching fixings are
an essential part of any colour installation
to create a fully coordinated profession-
al finish. Freefoam have created the ideal
solution in the form of Plastops, a range
of colour matched plastic-headed pins and
nails that blend into the fascia.
‘ an exciting opportunity ’
Guttering
The final element, and sometimes the
most visible, is the guttering. Consumers
want a system that will manage water flow
but will also blend in and remain unob-
trusive. Grey guttering meets this criteria
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exactly. Available in 52mm and 77mm deep
round systems and produced with matching
fittings the Freefoam Freeflow range offers
a fully coordinated, matching, long lasting,
leak free, low maintenance solution all with
a ten-year guarantee.
Colour stability built in
Freefoam know that installers and home-
owners want to feel confident that colour
products will stand the test of time and still
look good in years to come. Freefoam have
been at the forefront of the colour revolu-
tion for many years using its own patented
ColormaxTM technology to produce roof-
line products with built in colourfastness,
colour stability, and reliable colour match-
ing, all with a ten-year guarantee.
Market Opportunities
Colin St John, Commercial Director
explained what colour means to installers.
“We’ve seen a steady upward trend for
colour in recent years but its Anthracite
Grey that is really storming ahead. Hous-
ing developers were the early adopters
using grey on apartments and new homes
to give a contemporary new look. We’re
now seeing the momentum building in
the retrofit market which is an exciting
opportunity for our customers and have
in place a fantastic range to meet these
demands and help installers win this
business.”
www.freefoam.com
Leading manufacturer of colour PVC-U & PVC-UE roofline products
Fascia • Soffit • Rainwater
www.freefoam.com
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01604 591110
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