News
10 | MAY 2018
News
Read online at www . proinstaller . co . uk
REBRAND GOES NORTH
The Glazerite UK Group has completed the latest phase of a large-scale project to rebrand all premises and delivery vehicles by the end of 2018 .
Swish offers the powerful consumer recognition you need
Brand recognition makes selling so much easier and in Swish you have a brand that ’ s recognised by 7 out of 10 consumers . Gerald Allen of Swish said : “ We know from customer feedback that Swish brand recognition is a powerful differentiator that adds real value .”
As Gerald says , the Swish 24 / 7 system delivers an outstanding product . In short , it ’ s a system that offers everything customers are looking for . It offers versatility with casement , tilt and turn , bow , bay , arched and cottage windows all possibilities . Each window is available in a range of 28 colours , tapping into the growing trend for colour .
All options offer exceptional thermal efficiency , achieving the best A ++ ratings . And all options deliver the security homeowners are looking for : Swish windows have been approved by the Secured by Design scheme , the official UK Police flagship initiative that supports and promotes the principles of crime prevention through secure design and engineering .
The system also delivers benefits to fabricators and installers including the widest range of ancillaries in the industry including baypoles , couplers , cills , add-ons and trims so projects can be fitted perfectly with no compromise .
www . swishwindows . co . uk
Glazerite ’ s Northwest manufacturing arm , based in Bolton , has been the latest site to receive the new company-branded signage and directional and safety signage .
As Group Marketing Manager Michelle Wright explains , the reason behind the rebrand is twofold : “ We planned to rebrand our site signage this year and refresh the livery on our vehicles as part of our transition from Glazerite Windows Ltd to The Glazerite UK Group .”
Glazing industry VIP dinner announced
A VIP dinner has been arranged for senior leaders in the glass and glazing industry to coincide with the industry ’ s new conference , the Glazing Summit .
Organised by Purplex Marketing and Insight Data , the event will bring together over 150 CEO ’ s , directors and leaders for a business dinner with drinks reception and after-dinner speaker .
Andrew Scott , founder of the Glazing Summit , commented ;
“ The industry has really got behind the Glazing
Summit with over 300 fabricators , installers and suppliers booking tickets and many forward-thinking companies coming forward to support it . Following
The full fleet of vehicles has now been transformed with the new eye-catching design . Moving on from their previous trade style the new fleet is retail-focused , featuring aspirational lifestyle imagery and links to the IN branding and logo . This retail focused look is also used on the large advertisement at the Bolton site .
With its sites in Bolton and Peterborough , and specials factory in Wellingborough , all complete Glazerite will now move on to updating signage at its Wellingborough head office and Bristol distribution hub .
www . glazeritewindows . co . uk
feedback from delegates and sponsors it was clear that people wanted more opportunity to network and discuss business , so arranging an exclusive evening
event for serious industry leaders was an obvious choice .”
The dinner will have an informal business style , so guests attending the conference during the day won ’ t need to bring special evening wear .
The Glazing Summit and VIP Leaders Dinner will be held on 22nd May at St John ’ s Conference Centre , Solihull near Birmingham , with special room-rates for guests staying overnight .
www . glazingsummit . co . uk / leaders-dinner
Epwin Window Systems achieves VinylPlus ® Product Label certification
Epwin Windows Systems has been awarded VinylPlus Product Label certification having achieved the necessary requirements of the label scheme . The VinylPlus ® Product Label is awarded in recognition of outstanding performance around sustainable development for companies in the PVC window profile industry . The label covers Epwin Windows Systems three leading profile brands – Profile 22 ’ s Optima , Swish Window and Doors Systems ’ 24 / 7 and Spectus ’ Elite systems .
The Product Label was presented by VinylPlus chairman Josef Ertl to Lawson Price , Epwin Window Systems ’ Technical Manager at Fensterbau Frontale , Nürnberg in March .
VinylPlus ® is the Voluntary Commitment of the European PVC industry . The programme establishes a long-term framework for the sustainable development of the PVC industry by tackling a number of critical challenges in the EU-28 , Norway and Switzerland .
The scheme was developed between BRE Global , TNS - The Natural Step , and VinylPlus and is dedicated to PVC products in the building and construction sector .
www . epwin . co . uk